One of the biggest events of the year – iGB Affiliate & ICE Barcelona 2025. 

If you weren’t there, well, you seriously missed out. Picture high-stakes networking, industry power players dropping knowledge bombs, and deals flying left and right. But don’t stress – we’ve got the juicy highlights right here.

🗓️ Date: 20-22 January 2025

📌 Place: Barcelona, Spain 🇪🇸

🏟️ Venue: Fira Barcelona Gran Via, Av. Joan Carles I, 64, 08908 L’Hospitalet de Llobregat

First Impressions: Size Matters

ICE Barcelona was stupidly massive. The kind of massive where you question if you’ll ever find your meeting spot – or your way out. If you thought the London edition was big, this one laughed in its face. Meanwhile, iGB Affiliate was more intimate – fewer people, but a goldmine for making solid industry connections.

The Event App

The iGB app actually did what it was supposed to – help people meet up without wanting to throw their phone into the Mediterranean. It was logical, user-friendly, and, shocker, people actually used it. ICE, on the other hand, forgot one crucial detail – booth numbers. Ever tried finding someone in a crowd of thousands with nothing but a vague “we’re near the entrance” message? Exactly.

Who Was There & What They Wanted

• Europe showed up strong, but so did South East Asia – especially at iGB.
• The buzzword? India. Everyone and their dog was trying to figure out how to break into that market.
• Some of the biggest networks, tech vendors, and media buyers were in the mix, ready to talk traffic and ROI.

The most repeated question? “Where’s Jimmy from Adcash?” – because apparently, he was everyone’s go-to guy.

Networking & Deals

Connections were made. Drinks were shared. Deals were agreed. Many of the conversations leaned towards reactivating existing clients, but prepayment remains a challenge in this space. That said, the potential was undeniable, and the lead quality was high.

Work Hard, Party Harder

If you left Barcelona without a few wild stories, you weren’t networking right. The after-parties were legendary, and the casual meetups were just as valuable as the scheduled meetings. Deals were sealed over tapas and too many cocktails, as they should be.

The Ratings

Location
⭐⭐⭐⭐⭐
It’s Barcelona, of course it’s 5 stars.

Networking
⭐⭐⭐⭐⭐
Non-stop action.

Size
⭐⭐⭐⭐⭐
Huge, in the best way.

Booths
⭐⭐⭐⭐
Navigation could be improved upon.

After-events/parties
⭐⭐⭐⭐⭐
Barcelona knows how to throw down.

Presentations/speakers
⭐⭐⭐⭐
Valuable, but overshadowed by networking.

Cost (accommodation, food, etc.)
💰💰💰💰
It’s Barcelona – expect to drop some cash.

Pro Tips: Where to Eat & Snap Insta-Worthy Shots

• Food: Tapas at El Nacional, croquetas at Cervecería Catalana, and Michelin-star magic at Disfrutar.
• Landmarks: Park Güell for Gaudí vibes, Sagrada Família because how else would your followers know you’re in Barcelona, and sunset views at Bunkers del Carmel for the perfect Instagram flex.

Final Verdict: A Must-Attend? Hell Yes.

If you’re in gaming or affiliate marketing and you weren’t here, fix that next year. iGB Affiliate & ICE Barcelona was the place to be – big deals, big parties, and big opportunities.

See you in 2026. And yes, you better be there. 😉