“Insanely big” doesn’t quite cover it. SiGMA Rome hosted 30,000 people, spread across six massive halls. 

It was a sprawling, buzzing spectacle that made even seasoned attendees feel they were let loose in the world’s biggest arcade. The event made its best Rome impression, with massive “traffic” in every direction.

📆Date: November 4-6, 2025

📍Place: Rome, Italy 🇮🇹

🏟️Venue: Fiera di Roma, Via Portuense, 1645, Rome, 00148, Italy

Who Was There and What They Wanted

The attendee list read like a crossover between a Champions League final and a Vegas tech expo. Football icons, tier 1 traffic buyers, superstar DJs, top affiliate networks, and UFC champions all under the same roof. It was the most glamorous mosh pit on earth. 

With a guest list like that, it’s no surprise that the contacts and meetings were top quality. Relationships deepened, and strategies and plans were laid. Partners were keen to jump on the new Adcash offerings of Video Ads and Auto Rules. 

Key Trends

A major focus for us this year was getting the word out about Adcash’s iGaming turnkey solution, and operators were clearly ready for it. Conversations kept circling back to automation, efficiency, and performance that doesn’t rely on manual micromanagement. Our automated optimization tool, Auto Rules, hit a nerve in the best way. People wanted smarter media buying, systems that react in real time, and setups that let them scale without babysitting every campaign. The appetite for streamlined, automated growth was unmistakable.

At the same time, the focus on quality over quantity was stronger than ever. Brands were openly prioritizing high-quality, Tier 1 traffic, but only when the long-term strategy made sense. Instead of chasing dozens of surface-level leads, people leaned into fewer, deeper conversations. Less speed dating, more real relationships.

The Vibe Check

Between massive brand budgets and colosseum-sized crowds (and an actual purpose-built colosseum), SiGMA Rome showed just how wealthy and competitive the gaming industry has become. 

Gamification of booths is the new normal, bringing in potential clients with prizes, lotteries, and more. The week was all about the events within the event, from UFC fights to Black Eyed Peas concerts. SiGMA left nothing on the table. 

SiGMA ROME 2025: RATINGS

Location:

⭐⭐⭐⭐

(Glamorous. Buzzing. With added traffic.)

Networking:

⭐⭐⭐⭐

(High quality. Everyone was there, you just had to find them first.)

Booths:

⭐⭐⭐⭐⭐

(Incredible technology and imagination. Rivaled the ancient Roman Forum.)

Presentations/Speakers:

⭐⭐⭐⭐

(Incredible names, even more incredible insights.)

After-events/Parties:

⭐⭐⭐⭐⭐

(Armin van Buuren, Benny Benassi, Black Eyed Peas, & more. Enough said.)

Cost (accommodation, food, etc.):

💰💰💰💰

(European Capital City prices. Nothing new.)

Final Verdict

When in Rome… wear good shoes. The event was huge, but the quality of the booths and the value of the meetings made every single step totally worth it. SiGMA Rome 2025 was the biggest, boldest, and most over-the-top gaming event Europe’s ever seen.

And Adcash? We crushed it. Connections made, partnerships sparked, and plenty of new stories to tell. Rome wasn’t built in a day, but SiGMA almost made it feel like it could be. 

If you feel like you were getting FOMO just reading this, be sure to see us at the next one.