Own the Ice: Maximize Your NHL Advertising Goals
As the NHL season kicks off, there’s a buzz of excitement in the air.
For advertisers and publishers, this presents a golden opportunity. With Adcash, you can elevate your online advertising during the NHL season and score big.
Think of it as earning your own version of the Stanley Cup. However, much like winning trophies, success in advertising requires strategy. Now’s your moment to ramp up your performance marketing and take advantage of the NHL hype.
We offer a vast, high-quality sports inventory that can significantly boost your ad revenue. If you want your ad strategy to be as sharp as Connor McDavid’s precision on the ice, keep these tips in mind…
COUNTRIES TO TARGET
The biggest flow of traffic for NHL are still in the United States and Canada.
BUT, we’ve also seen rising interest towards hockey matches in the United Kingdom, Australia, Sweden, Finland, and Germany.
TIPS ON ADVERTISING DURING NHL
If there’s a will, there’s a way.. and probably a hockey match going on, so there is no wrong time to run your campaigns. But if you want to further elevate your gains, jot down the key dates for the bigger televised matches.
Check the full NHL schedule here
Ad Content
Ensure your ads have a strong hockey theme. Stand out during the season by designing eye-catching ads with an NHL twist.
Score big with NHL-themed landing pages! Captivate the audiences with creative landing pages that match the aura coming from the ice rink.
There are some games that are bigger than the others, so make sure your campaigns have enough daily budget to maximize the profits on high-traffic nights.
Ad Formats
The go-to formats for our sports verticals are Pop-Under, Banner, and Interstitial ads. There’s an immense potential for huge traffic during the events, so build up your views before the puck drops.
Payment Models
Assuming that you can track your conversions, CPA Target payment model is the top dog. The intelligent optimization technology adapts to your conversion goals, producing the most effective results.
MONETIZATION TIPS
Demand for sports-related ad space is high, and Adcash provides top eCPM values per user, along with flexible and fast payment options. Certain formats, like Pop-Under ads, tend to resonate more with the sports audience. You can also use our 3-in-1 Autotag solution that combines the top-converting ad formats into one tag to support your monetization goals!
Be sure to use the NHL-specific keywords in your meta descriptions and URLs.
For more tips feel free to reach out to our team!
You can do it!
Get ready for the season and start seeing the rewards. For more detailed sport-related advertising tips, check out our post on driving conversions during sports fixtures!
Let Adcash help you win big with your online advertising during this NHL season. See you at the rink!
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Brandon Povilaitis
Content Manager, Adcash
Whether it’s a word or a frame, I’ll make it hit where it counts. When there’s a story worth telling – on pages, screens, or anywhere in between. From the rhythm of a killer script to the design detail that makes it all pop, I’ve got the eye, the pen, and the touch.
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