MAC Yerevan 2025: Where Affiliate Marketing gets real

There are conferences where people go to be seen –  all polish, selfies, and surface-level smiles. And then there’s MAC Yerevan – where people come to get business done. Sharp minds, straight talk, and a lot of iGaming offers flying across the room like poker chips in a high-stakes round.

Set against the dramatic backdrop of Mount Ararat and the warm, heartbeat-hustle of Yerevan, this two-day event didn’t just tick boxes, it tore right through them. Forget the cookie-cutter vibe of larger expos. This one had texture. Culture. Community. The kind of energy where everyone you meet already has five Telegram groups, ten campaigns, and one question for you: “How do we make this work?”

🗓️ Date: May 20–21, 2025

📌 Place: Yerevan, Armenia 🇦🇲

🏟️ Venue: Meridian Exhibition Center, 1 Voskerichneri Street, Yerevan 0015, Armenia

Who Was There & What They Wanted

The crowd was a powerhouse mix – media buyers, advertisers, publishers, PR veterans, and upstart affiliates ready to grind. And yes, the biggest names in the industry were all there, adding serious weight to every handshake. But more than that, it was real. MAC isn’t a fashion show. It’s where the OGs come to buy traffic, tactics, and affiliate networks.

People were generous with their connections, eager to talk partnerships, and laser-focused on deals. You weren’t cornered by someone trying to sell you something you didn’t ask for. Everyone had purpose. Everyone had hustle. And everyone was there because they knew it mattered.

“MAC isn’t about suits and ties. It’s open, casual, and packed with people who actually know what they’re talking about.”

Key Trends that Dominated

🔹 iGaming, casino, and betting were everywhere, from the booths to the back-of-napkin sketches at after-events.

🔹 Pop-Under and Push traffic are still booming – and let’s be honest, it’s where the bold get creative. As platforms shift and rules tighten, marketers are ditching the old playbook and coming up with smarter, faster, and sometimes downright clever ways to stay ahead. It’s less about playing it safe and more about staying sharp, adapting fast, and finding visibility in all the right (and unexpected) places.

🔹 GEOs were delightfully diverse: from LATAM to Africa, Asia to European Russian-speaking countries, there was no dominant market.

🔹 And while tech ruled the room, so did work ethic. People were hunting for growth, not gossip.

The Vibe Check

Community was the real star here. The Armenian crowd? Warm, witty, and wildly welcoming. There’s an undeniable charm to walking into a Soviet-era venue with vibes and laughs where every second person is either introducing you to a friend or offering you goodies and a business card.

Adcash’s playing cards were a huge hit, and our Vana Tallinn disappeared faster than you think. Also, shoutout to MAC’s hospitality, from Armenian gift boxes to a top-tier organizer response time, they had their house in order.

The Ratings

Location:
⭐⭐⭐⭐⭐
(Yerevan is a beautiful, historic, and welcoming place with heart.)

Networking:
⭐⭐⭐⭐⭐
(The real deal, purposeful conversations, efficient follow-ups, and lasting connections.)

Booths:
⭐⭐⭐⭐⭐
(From bold designs to live performances and that unmistakable Armenian flair, the floor was buzzing with style, energy, and substance.)

Presentations/Speakers:
⭐⭐⭐⭐
(We didn’t make it to many, but word on the floor said they were 🔥.)

After-events/Parties:
⭐⭐⭐⭐⭐
(Next level setup, stunning venues, flawless organization, guest stars, unlimited drinks, food, shisha… MAC went all out and then some.)

Cost (accommodation, food, etc.):
💰💰
(Most things were very affordable, especially compared to other global cities.)

Final Verdict

MAC Yerevan isn’t just another pin on the affiliate conference map – it’s a hub, a handshake, a hive of possibility. It’s where conversations actually lead to contracts, and follow-ups hit your inbox before you’ve even unpacked your suitcase.

We definitely have to give a shoutout to the organizers for putting extra effort into the side events – they didn’t just fill the schedule, they elevated the whole experience!

Oh, and if you want to see the vibe for yourself, check out our video recap – it captures the energy better than words ever could.

If you’re tired of surface-level schmoozing and want real connections with people who show up, follow up, and mean business – this is your place. Miss it, and you’re missing the heartbeat of affiliate marketing’s more meaningful side.