Today, we’re breaking down the ins and outs of pop-under ads to find the sweet spot where they deliver results without making your audience want to close their browser.

That’s right, we’re stripping away the fluff to talk about pop-under ads – what works, what doesn’t, and how to strike the right balance with your audience in mind. Let’s jump into the best-performing ad format for publishers and advertisers alike! 🚀

But What Are They?

In essence, pop-under ads are a type of online display advertisement that appears in a separate browser window, positioned behind the main browser window.

Unlike their more intrusive counterpart, pop-up ads, pop-unders are triggered when a user interacts with a webpage, often upon closing or navigating away from the site. This subtlety is aimed at minimizing interference with the user’s browsing experience.

By appearing in the background, they provide advertisers with an additional opportunity to convey their message without causing a direct disruption to the user’s current online activity.

Did You Know?

In 2023, Pop-Under ads generated over 36 billion impressions on Adcash alone!

Strategically implemented pop-under ads can contribute to increased visibility and engagement. However, finding the right balance is crucial to prevent user annoyance and maintain a positive overall browsing experience. But how exactly should you implement them the right way? This brings us to…

How Pop-Under Boosts User Experience (PUB)

Let’s zoom in a bit more on the intricate relationship between online ads and user experience (UX).

Studies indicate that a whopping 64% of users employ ad-blockers to circumvent the perceived nuisances associated with online advertisements. The driving force behind this surge in ad-blocker usage is often attributed to factors such as disruptive formats, irrelevant content, and the overall intrusion on the user’s digital space.

Now, here’s where pop-under ads come in. While traditional ad formats may contribute to a less-than-optimal user experience, pop-under ads emerge as a potential antidote. Their subtle entry, triggered by user actions, allows promotional content to be delivered without abrupt interruptions.

Adcash Anti-Adblock Technology

While ad blockers primarily target intrusive and disruptive ad formats, pop-unders take a more subtle approach. By appearing in a separate browser window, often triggered by user actions like closing a tab, pop-unders can get by unaffected if your ad platform has the technology to make it so.

The stats don’t lie—ad-blocker usage clearly indicates user discontent with traditional ad formats. This is where Adcash’s anti-adblock technology comes in. Advertisers can gain a valuable tool to engage audiences effectively without falling victim to the ad-blocker trend.

To learn more about Adcash anti-adblock technology and how to integrate it yourself, head here!

Conclusion

Crafting effective pop-under ads is an art that demands a delicate balance—capturing attention without causing disruption. By understanding the preferences and behaviors of users, utilizing innovative technologies, and staying attuned to emerging trends, advertisers can leverage pop-under ads as a strategic tool in their digital arsenal. Remember — your audience is the alpha and omega of your campaigns.

Now, let’s start serving those pop-unders! 💪