Score an Advertising Touchdown this NFL Season
Whether you’re an advertiser or publisher, in 10 minutes’ time, you’ll be set to score a digital advertising touchdown — let’s go!
That’s right, we’ve got a playbook for the 2024 NFL season with your name on it!
Time to blitz your performance marketing strategy and score some serious points! But first up, let’s take a look at some key dates for the upcoming month…
The 2024 NFL season promises to be an electrifying spectacle, particularly with the ongoing narrative surrounding the league’s star quarterbacks. Patrick Mahomes of the Kansas City Chiefs, fresh off another MVP-caliber season, continues to be the focal point of the NFL. The Chiefs’ matchups against other AFC powerhouses, such as the Buffalo Bills and Cincinnati Bengals, are must-watch events.
One of the most intriguing storylines heading into 2024 is the rise of the Detroit Lions. With Jared Goff playing the best football of his career, Detroit is poised to make a deep playoff run. Their matchups against established teams like the Philadelphia Eagles and San Francisco 49ers will be key tests of their legitimacy.
After a dramatic first season with the New York Jets, Aaron Rodgers enters his second year with expectations sky-high. 2024 is the year they hope to cash in on Rodgers’ talent and experience. The media attention surrounding Rodgers and the Jets ensures these games will be heavily watched.
The Dallas Cowboys, one of the NFL’s most storied franchises, continue their quest for a Super Bowl return in 2024. With star players like Dak Prescott and Micah Parsons, the Cowboys remain a top team in the NFC.
Given the Cowboys’ massive fan base and the media spotlight, their journey through the 2024 season will be a central storyline.
After a disappointing 2023 campaign, the Los Angeles Rams are looking to bounce back in 2024. With key players like Matthew Stafford and Cooper Kupp returning to full strength, the Rams are poised to reassert themselves as contenders in the NFC West. Their matchups against the San Francisco 49ers and Seattle Seahawks will be critical in determining the division champion.
ADVERTISING CAMPAIGN SETUP
Hey, there Advertisers! 🤩
Now’s the time to prepare your ads for the games and score big with us! Make use of our premium sports inventory simply waiting for your ads.
🌎 IDEAL GEOS 🌎
Sure, there’s a whole world out there, but it’s best to keep your geo-targeting focused on these areas: USA, Mexico, Brazil, Canada
🏈 THEMED CREATIVE 🏈
Try out ad creatives that feature specific teams, player stats, or game countdowns, personalized based on the user’s favorite team or location.
⏱️ CAMPAIGN TIMING & DURATION ⏱️
The season opener on September 5, 2024, is critical. Ramp up ad spending in the days leading to this game, emphasizing “NFL Kickoff” themes.
Also, remember that Thanksgiving Day (November 28, 2024) features high-viewership games, making it essential to prepare special campaigns with higher bids and budgets. Focus on family-oriented themes and community experiences.
🖥️ AD FORMATS 🖥️
Pop-Under continues to reign supreme here, so lean into it to take home a win!
When the NFL season is at full tilt, it’s important to remember that this doesn’t mean traffic will be constantly flooding through. Things are very much tied to the game schedule.
While slight instability should be expected, enabling monthly budget optimization will ensure that your campaign budget is delegated wisely, and allow you to utilize unspent budget during high-traffic periods.
HOW TO MONETIZE EFFICIENTLY
Hey, Publishers, it’s your turn!
Monetize your website with Adcash during NFL and reap the benefits of our high-budgeted campaigns! Now’s the time to put your tags live for the game season and score a touchdown during NFL with Adcash!
🔤 KEYWORD USAGE 🔤
Use popular and timely NFL-related keywords like “NFL 2024 schedule,” “fantasy football tips,” or “Super Bowl betting” to draw traffic and allow advertisers to target your content more accurately and efficiently.
🖱️ SEO-FRIENDLY URLS 🖱️
Use clear, descriptive URLs like “yourwebsite.com/nfl-2024-schedule” or “yourwebsite.com/super-bowl-predictions-2024” to improve search rankings, and ensure keywords are in your URL. SEO-friendly URLs formatted in this way shoot up your ranking and ensure your CTR (Click Through Rate) is boosted at the same time.
🧠 USE OUR KNOWLEDGE 🧠
Don’t hesitate to contact Adcash support or your publisher manager for help with advanced setup. They can offer tips to kick your monetization effectiveness into high gear for the season!
By following these tips, you’ll be well on your way to boosting traffic and maximizing your earnings during the NFL 2024 season.
If you’re interested in learning how specific sports fixtures can drive conversions, we’ve got a comprehensive guide that dives deeper into this topic. Check out our full article on conversion-driving sports fixtures to unlock expert insights and strategies.
And remember, the Adcash team is here to support you, so don’t hesitate to get in touch!
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Jaz Singh
Content Manager, Adcash
Hailing from London, Jaz traded in the life of rainy Britain for the snowy pastures of Estonia. Since joining the ever-exciting world of Adcash, his major preoccupations have included writing punchy copy, perusing meme pages for the sake of social media strategy research, and overusing the 🤙 emoji.
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