
Score an Advertising Touchdown this NFL Season
Whether you’re an advertiser or publisher, in 10 minutes’ time, you’ll be set to score a digital advertising touchdown – let’s go!
The NFL is back, and thank God, because pretending to care about baseball was getting exhausting.
Time to blitz your performance marketing strategy and score some serious points! But first up, let’s take a look at some key dates for the upcoming month…
Week 1 kicks off Thursday with the Cowboys marching into Philly to face the reigning Super Bowl champions, the Philadelphia Eagles. That’s not just a game, that’s a street fight disguised as football. Rosters are locked, dreams are crushed (sorry to all the guys cut on Tuesday), and now it’s time to actually play.
Meanwhile, sportsbooks are drooling – Americans are expected to throw down a record $30 billion on bets this season, because apparently we can’t just watch football, we need to have money riding on every third-down conversion too. So grab your beer, place your parlay, and buckle up, the 2025 season is about to punch us all in the face in the best way possible.
And here’s the thing: that tidal wave of attention isn’t just good for the NFL. It’s a goldmine for advertisers and publishers who know how to play it smart. Every touchdown, every hot take, every controversial call instantly becomes content, and content is currency. Audiences are hungry, emotional, and glued to their screens. That’s where you come in.
ADVERTISING CAMPAIGN SETUP
Alright advertisers, listen up. The NFL season isn’t just about touchdowns and beer commercials, it’s about your shot to cash in while millions of people scream at their TVs. Our premium sports inventory is sitting here, wide open, waiting for you to shove your ads right into the action.
🌎 IDEAL GEOS 🌎
Yeah, football fans are everywhere, but if you want your ads to actually hit hard, focus on the big dogs: United States, Canada, UK, Mexico, Germany, and Spain. Don’t overcomplicate it, these geos are where the money’s moving.
🏈 THEMED CREATIVE 🏈
Tie your creative to the teams, the players, the countdowns, hell, even the heartbreak. Personalize it around favorite teams or locations. If fans are living and dying with every play, your ads should too.
⏱️ CAMPAIGN TIMING & DURATION ⏱️
September 5, 2025 – season opener. Circle it. Highlight it. Tattoo it on your forehead if you have to. That’s when you crank up spend and go heavy on “NFL Kickoff” themes.
Then fast forward to Thanksgiving Day (November 27, 2025). High-viewership, family vibes, turkey-induced emotions. That’s your cue for bigger bids, bigger budgets, and campaigns that scream “togetherness” while also selling your stuff.
🖥️ AD FORMATS 🖥️
Pop-Under is still king. Don’t argue, don’t overthink it, just use it. If you want the win, you lean into what works.
When the NFL season is at full tilt, it’s important to remember that this doesn’t mean traffic will be constantly flooding through. Things are very much tied to the game schedule.
While slight instability should be expected, enabling monthly budget optimization will ensure that your campaign budget is delegated wisely, and allow you to utilize unspent budget during high-traffic periods.
HOW TO MONETIZE EFFICIENTLY
Alright publishers, your turn. Stop just sitting there watching the ads roll by – this season, you can turn your website into a money-printing machine. NFL season is basically the Olympics of attention spans, and with Adcash campaigns pouring in, you’d be insane not to get your tags live. Think of it like scoring a touchdown, except the end zone is your bank account.
🔤 KEYWORD USAGE 🔤
Don’t get cute. Use what people are already typing into Google: “NFL 2025 schedule,” “fantasy football tips,” “Super Bowl betting.” These phrases are gold. Sprinkle them into your content and suddenly advertisers can target your site like a heat-seeking missile.
🖱️ SEO-FRIENDLY URLS 🖱️
Nobody’s clicking “yourwebsite.com/xyz123.” They will click “yourwebsite.com/nfl-2025-schedule” or “yourwebsite.com/super-bowl-predictions.” It’s cleaner, it ranks higher, and it makes you look like you actually know what you’re doing. CTR goes up, traffic goes up, revenue goes up.
🧠 USE OUR KNOWLEDGE 🧠
You don’t have to figure this out alone. Adcash support and your publisher manager exist for a reason, use them. They’ll help you set things up so your site is squeezing every last cent out of this NFL madness.
By following these tips, you’ll be well on your way to boosting traffic and maximizing your earnings during the NFL 2025 season.
If you’re interested in learning how specific sports fixtures can drive conversions, we’ve got a comprehensive guide that dives deeper into this topic. Check out our full article on conversion-driving sports fixtures to unlock expert insights and strategies.
And remember: we’re not just cheering from the sidelines. The Adcash team is here to help you win. Get in touch!
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Brandon Povilaitis
Content Manager, Adcash
Whether it’s a word or a frame, I’ll make it hit where it counts. When there’s a story worth telling – on pages, screens, or anywhere in between. From the rhythm of a killer script to the design detail that makes it all pop, I’ve got the eye, the pen, and the touch.
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