What Is SEO Copywriting? And Why You’re Probably Doing It Wrong

Let’s get straight to it: SEO copywriting is the lovechild of good writing and smart strategy. It’s the art of creating content that not only ranks high on Google but also makes actual humans want to click, read, and most importantly, act.

If your content ranks but doesn’t get clicked? Useless.
If your content gets clicked, but doesn’t get read? Equally useless.
SEO copywriting fixes both.

So, what is SEO copywriting?

It’s writing that speaks two languages at once:

1. Human – Clear, persuasive, and compelling.
   
2. Search engine – Structured, keyword-smart, and crawlable.
   

It’s about using search data (aka what your audience is Googling at 2 a.m.) to guide your messaging and then wrapping that message in juicy, clickable copy.

Think of it like this:
Regular SEO writing says, “Here’s some info.”
SEO copywriting says, “Here’s exactly what you’re searching for, and here’s why you should care.”

SEO Copywriting ≠ Blogging (but they’re BFFs)

Let’s bust a myth: SEO copywriting isn’t just long-form blog posts stuffed with keywords. In fact, it’s often short, sharp, and conversion-driven. We’re talking:

• Product pages
• Landing pages
• CTA buttons
• Meta descriptions
• Ad headlines
• Email subject lines
  

But yes, blog content can (and should) include SEO copywriting elements – especially when you want to drive action, not just traffic.

The Core Components of Killer SEO Copywriting

1. Know Your Audience

You can’t write copy that converts if you don’t know who you’re talking to. That’s not advice, it’s a rule. Dive into:

• Search intent (what are they really looking for?)
• Pain points (what’s annoying the hell out of them?)
• Desires (what outcome are they chasing?)
  

If you write “solutions” without knowing the “problem,” you’re throwing darts blindfolded.

2. Do the Keyword Work (and Do It Well)

Keyword research isn’t just an SEO chore, it’s insight. It tells you:

• What your users care about
• How they phrase their questions
• Where the competition is weak

3. Write Like a Human (with a Spine)

Don’t write like a robot gurgling SEO soup. Google’s smarter than that. Your readers definitely are.

Write like you’re speaking to someone who’s distracted, skeptical, and one click away from bouncing.

• Short sentences
• Bold claims (backed by data or experience)
• No nonsense, no jargon
• Make them feel something – curiosity, urgency, clarity, trust

4. Nail the Structure 

Start with the good stuff. Don’t “build up to it.” That’s for novels, not web copy. Be clear, concise and upfront.

Use:

• H1 for the main topic
• H2’s for scannability
• Bullet points for snackable info
• CTAs for action

Rule of thumb: If someone skimmed your subheads only, they should still get the message.

5. Test Like a Mad Scientist

That CTA that you love? Your audience might ignore it.
Try different:

• Headlines
• Meta descriptions
• CTA button copy
• Landing page formats

SEO copywriting is part science, part art, and all about iteration.

SEO vs AI

Yes, AI tools can help you research, brainstorm, and even rough-draft content. But without your brand voice, product insight, and understanding of your audience, it’s just word salad.

Why It Matters

If you’re running traffic through Adcash, you already know the power of performance. But traffic alone doesn’t pay the bills, conversions do. Whether you’re promoting an app, an eCommerce store, or an iGaming offer, your copy is the closer.

SEO copywriting makes sure that:

• The right people find your offer
• They understand it immediately
• They feel compelled to act

That’s the trifecta.

Bottom Line

It’s not just about stuffing keywords into content like it’s 2012. It’s about being strategically persuasive. The right words, for the right people, at the right time.

If that’s not your content’s goal, then… what are you even writing for?

Check out our 2025 SEO Strategies article for smarter SEO-driven campaigns. Or better yet, let’s chat and get your landing pages doing what they’re supposed to: converting.