EDITORIAL POLICY

Last reviewed: 16/10/2026

Adcash publishes articles, guides, research, and reference material for advertisers, publishers, affiliates, media buyers, and other professionals working in digital advertising.

Our content covers topics including adtech, online advertising, publisher monetization, campaign strategy, ad formats, platform features, programmatic advertising, and developments affecting the wider industry.

This policy explains how Adcash content is researched, created, reviewed, updated, and corrected.

About Adcash

Adcash is a global online advertising platform connecting advertisers and publishers. Adcash was founded in Estonia in 2007 and is operated by Adcash OÜ, registered at Ahtri 6, 10151 Tallinn, Estonia.

You can learn more about the company, its history, and its services on our About Us page.

Editorial Principles

Our goal is to publish useful, accurate, and practical information for people working with online advertising.

Editorial decisions are made by the Adcash content and marketing team based on factors such as audience needs, product developments, changes in the advertising industry, new research, and topics relevant to advertisers and publishers.

Adcash does not publish sponsored content, and we do not accept payment to publish, feature, or promote any article. Commercial relationships do not affect the factual accuracy or editorial conclusions of our content.

Because Adcash operates the advertising platform discussed in some of our content, articles about Adcash products and services may reflect first-hand product knowledge and include input from the teams responsible for those products.

How We Create Content

Our writers research each topic using a combination of subject-matter expertise, first-party knowledge, external research, and relevant data.

For product and technical content, claims are checked against the current Adcash platform and, where necessary, reviewed by the teams responsible for the relevant product, feature, or technical area.

When referencing external statistics, research, regulations, or industry developments, we aim to use authoritative and primary sources whenever they are available and link to the original source.

Adcash may also use first-party platform data, internal analysis, or campaign data in articles and case studies. When doing so, we provide appropriate context about what the data represents.

Data and Confidentiality

We never publish identifying or confidential information about advertisers, publishers, partners, or other Adcash users unless explicitly agreed upon. Campaign metrics from a user’s account appear in our content only with that user’s express permission, and always in anonymized form.

Adcash may also use first-party platform data, internal analysis, or campaign data in articles and case studies. When we do, we explain what the data represents, including the metric, timeframe, and scope where relevant.

Use of AI

AI tools may be used to assist with activities such as research organization, ideation, drafting, editing, or summarization. However, our articles are written by a team of human writers.

AI-sourced information used for research and ideation is not utilized in articles without human review. Every article needs to be human-approved before publishing. Our editors check factual claims and sources for every article. They always ensure it meets our editorial standards before publication.

Review and Fact-Checking

Every article is reviewed for accuracy, clarity, and relevance before publication.

Content containing product, platform, or technical information may receive additional review from the relevant Adcash subject-matter experts.

We do not knowingly publish statistics, claims, or quotations that we cannot reasonably verify.

Authorship and Expertise

Adcash Blog articles identify their authors whenever appropriate.

Author names link to dedicated profile pages containing information about the author’s professional role, experience, areas of expertise, and relevant external profiles.

This allows readers to understand who created the content and the background they bring to the subject.

Updates and Corrections

Digital advertising changes quickly, so we periodically review existing content and update it when products, regulations, data, or industry practices materially change.

Articles display their original publication date and, where applicable, the date of the latest substantial update.

If we identify a factual error, we correct it as soon as reasonably possible. Significant corrections or changes may also be reflected in the article’s updated date.

Feedback and Questions

If you believe something we have published is inaccurate, outdated, or unclear, we want to know.

You can contact the Adcash team through our Contact page or at [email protected].

For questions specifically related to using the Adcash platform, visit our Support Center.