Black and white image of the Dancing House in Prague

Event Recap: TES Prague 2026

By Peter Howarth

October 8, 2026

Events

0 comments

TLDR; TES Prague 2026 was special.

If you ever want to gauge how good an event truly is, look at its Sunday turnout. Most events know it’s the day to wind down, but TES Prague missed the memo. It was a mad Sunday. Recovery had to shift to Monday because people weren’t ready to pause the deals and conversations they had brewing.

Adcash arrived with a full team and a simple plan. Meet the right people and leave with more than a pocket full of business cards.

📆 Date: 25-28 September, 2026
📍 Place: Prague, Czechia 🇨🇿
🏟️ Venue: Vienna House by Wyndham Diplomat, Evropská 15, Prague, Czechia

WHO WAS THERE & WHAT THEY WANTED

Live cam platforms and OnlyFans agencies led the TES Prague 2026 floor this year, with dating, iGaming, and a strong group of payment providers close behind.

Conversations were direct. No nonsense. Straight to it. People were open, curious, and easy to get along with. Very little small talk, no corporate-ese sprinkled in, but plenty of real business. We met some incredible new contacts, and the team left excited about the potential these new connections can bring. 

Our booth sat across the hall from the main room. That put a little distance between the biggest crowds and us, so the people who rocked up at our booth were the ones who came looking for us. We’ll take that.

We were ready for them, too. Whether it was network partnerships, payment providers, compliance questions, or day-to-day sales, someone on our team was dedicated to it. A serious dream team. No matter who walked up to the booth, someone was ready to handle it.

The Adcash team networking at TES Prague 2026

TES PRAGUE 2026: KEY TRENDS

AI got practical. AI filled the speaker list and most booth conversations again, but the tone has cooled down. It’s no longer a chat about its potential and what’s coming. It’s here, and it’s working. Some ideas were genius. Others were… out there. Optimization came up the most.

VR enters the webcam space. Live cam platforms are testing VR to make the experience more immersive. It’s still early, but plenty of people were asking about it. And why wouldn’t they? Think of the demand for something like that.

Asia is the next stop. The US has been the main market for years, and many companies now feel it’s crowded. So they’re looking east. Southeast Asia came up again and again, along with South Korea, Japan, and China. Watch this space closely. 

Quality beats volume. Fewer people came to chase traffic for its own sake. More came with clear USPs, exclusive offers, and a sharp idea of what they wanted from a partner – everything that Adcash can provide. That made every meeting shorter, smarter, and easier to act on.

An Adcash sign being held up high at TES Prague 2026

THE VIBE CHECK

The MeetMarket kicked things off, and it was packed wall to wall. Much busier than in past years, and loud enough that serious business talk had to wait. So it became one giant meet-and-greet: quick hellos, old friends, and a lot of “let’s talk tomorrow.” First impressions were everything, because those talks would fill most of Saturday and Sunday.

The parties delivered too. Kadam got everything right. Games, entertainment, and unlimited food and drinks. The room was full of people who had something valuable to say.  Mobidea went the other way and turned the volume all the way up. Less talking, more party. After a week on the grind, you need a moment or two to let your hair down.

Adcash employees showing off their visuals and branding at TES Prague

TES PRAGUE 2026: RATINGS

Location:
⭐⭐⭐⭐⭐
(Prague and September go together like cheese and wine. More.)

Networking:
⭐⭐⭐⭐⭐
(Direct, open, easy. Everyone on the same wavelength. All about connections.)

Booths:
⭐⭐⭐⭐
(More people on the floor than in past years. Too loud/busy in places.)

Presentations/Speakers:
⭐⭐⭐⭐
(An AI-heavy lineup that matched where the industry is heading.)

After-events/Parties:
⭐⭐⭐⭐⭐
(Kadam set the bar. Bring your appetite and a spare voice.)

Cost (accommodation, food, etc.):
💰💰💰
(Incredible value all round.)

Vikram and Logal manning the Adcash booth at TES Prague 2026

TES PRAGUE 2026: FINAL VERDICT

TES Prague has grown like the ambition in the room. People showed up knowing what they wanted. AI moved from big talk to real plans. Asia climbed up everyone’s list.

For Adcash, it was a weekend of sharp conversations and new connections. We knew what we were getting into, coming equipped with a team that had an answer for everyone who stopped by. If you missed Prague, you missed a crowd with their heads screwed on, prepped and ready for the next big opportunity.

Catch us at the next one. We’ll have the team ready.

Share

Peter Howarth

Content Writer, Adcash

Good writing should feel like a conversation, not a lecture. I obsess over word choice so you don’t have to.

Content:

Content: