Pop-under ads are taking online advertising by storm. Quick question. How many ads do you see in a day? According to Siteefy, around 10,000. If that’s not information overload, then what is? Here’s the thing. As online advertisers, website owners, affiliates, etc., we depend on online advertising to boost conversions, increase exposure, and generate commissions.
On the other hand, audiences are dealing with constant (often relentless) ad exposure in every form imaginable and poorly executed, online advertising can feel aggressive and invasive. It’s all about adapting to busier schedules, shorter attention spans, and ad overload on the whole.
When online ads run on the right website, with the right offer, format, and targeting steps, they’ll compliment the user journey rather than distract from it. |
What to Look for When Placing Online Ads
As a website owner, relevancy is vital. The ad needs to compliment the site with like-minded content and products. So, what makes an online ad appealing in the first place?
Clear calls to action: Your audience should always be moving to a point where they can find out more about the offer, product, or service, whether a subscription portal, product review, landing page, or similar.
Place your ads at strategic points onsite: Ensure that your onsite ads appear at the most relevant points on-site and avoid flooding your web pages with too many ads (also known as frequency capping)
Ensure you optimize your banners for mobile: More people than ever are browsing and buying on their smartphones. Avoid cramming too much information into your mobile banner ad and ensure your creatives run seamlessly on smartphones.
Keep your ads relevant: Most importantly, ensure your ads are always applicable to your onsite audience. Register an account at Adcash or other leading platforms, where advanced optimization technology can match your traffic and show relevant ads to your users. Check out ten of the best ways to monetize your website in 2022.
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4 comments
Geoff Kukard on Mar 04, 2021 at 11:27 am
Hi Maggie. Thanks for this comment and for some thought-provoking points mentioned.
Maggie on Feb 04, 2021 at 1:51 pm
Pop under is just the old name, before some time ago Google made all the pop under impossible and the market shifted to Pop up. Now slowly all networks change the name from Pop under to just Pop (because as mentioned there is no pop under anymore. "Thank you" Google! it's best if Google stop acting like Gods and decide who to live and who to die (under pops, flash, soon they will kill the usage of 3th party cookie etc) but there is not much anyone can do about it... Sooner or later we will see Pop (under) and at the end "Pop" only will remain. Pop under is just an old legacy name, before Google decided to kill them.
Geoff Kukard on Dec 14, 2020 at 2:45 pm
Thanks for your feedback and insight Alvyan. We do offer real pop-under but this depends on the browser where the ads are displaying (whether they will allow for it or not) Advertisers are happy to buy pop up traffic on mobile because the user experience is different from the desktop and doing a pop up is the only way to guarantee ad visibility to the final user. Most of the pop providers are using the same behavior on mobile. If you have time we'd be happy to chat this through in person?
Alvyan Fe on Sep 25, 2020 at 1:08 am
By the way, actually Pop-Under only works on the Desktop section. While the Mobile version displays a Pop-Up. That's what I'm paying attention to at the moment. And, Why is there such a difference (in Adcash)?
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