They hit the right target audience. π©πͺπ§π·ππ€·ββοΈπΊπΈπ¬π§
Pop-unders are specifically designed to blend into a website’s layout.
They’re able to seamlessly integrate onto a given site by advertising only the most industry-specific/relevant products and services.Β
They’re designed to complement the website they appear on, and not take the attention away from the site traffic until the time is right. When a user is done with what they came online to do, they’ll have the opportunity to check out a product that may be right in line with what they were browsing for in the first place.
Since pop-unders target the right audience from the get-go, they automatically have the potential for better conversions.
They’re less intrusive to the user experience.ππ
Ads that don’t display until users are ready to see them, convert better.
See it as a kind of social contract. A site visitor appreciates that the ad is less intrusive to their onsite experience and this, in turn, increases the chances of them interacting or resonating with the ad.Β
They are at the point of being between tasks and, before they head to another page or log out altogether, they may just click through and see what you have to offer. It heavily increases the potential anyways.
In fact, pop-unders are converting stronger than ever, with a 300% ROI on certain sites.Β
They’re Super eye-catching ππ
Larger display frames mean more room for awesome creatives.
When you set up a campaign with pop-unders, there’s no end to the array of high-quality content and striking visuals you can create. And, the more unique and original the display, the higher the chances for increased user interaction and (fingers crossed) conversions. π€π€
Promoting “strong sell” products are profitable for advertisers and publishers already, and, the more room you have to play around with better creatives, the more appealing the ads will become, and the stronger the sell.
They keep killer “top of mind” placement π§ π§
Pop-unders are the last thing a user will see, before logging off.Β
This alone has a heck of a psychological impact on a prospect’s purchasing decisions. If the ad is quality and, in line with what the site offers, it will leave a lasting impression on the user.Β
This reinforces that, if they were to see the same ad appearing somewhere else, say, on a similar site or webpage, the chances for user interaction greatly increases.Β
Top of mind means first in line for clicks. And, if the ad is targeted to the right traffic (as it should be), the two can complement each other nicely.Β
Sign up with Adcash and tailor your campaigns to reach the right audience. Every time.Β
Last, but not least…
They won’t break the bank π°π°
In the great wide world of ad formats, pop-unders are actually pretty affordable.Β
No one wants to destroy their campaign budget (especially this year), on ineffective and expensive ad formats so, finding the balance of effectiveness and affordability is important.Β
With pop-unders, you’ll be able to set aside a decent portion of your monthly advertising spend and get good returns without destroying your budget.Β
So, are you sold yet? Want to use pop-under ads to run your campaign or generate revenue for your website? Check out Adcash and get started today.
And, remember. Once you pop. You can’t stop ππ₯ππ₯
By for now
Geoff Kukard
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2 comments
Geoff Kukard on Dec 14, 2020 at 2:45 pm
Thanks for your feedback and insight Alvyan. We do offer real pop-under but this depends on the browser where the ads are displaying (whether they will allow for it or not) Advertisers are happy to buy pop up traffic on mobile because the user experience is different from the desktop and doing a pop up is the only way to guarantee ad visibility to the final user. Most of the pop providers are using the same behavior on mobile. If you have time we'd be happy to chat this through in person?
Alvyan Fe on Sep 25, 2020 at 1:08 am
By the way, actually Pop-Under only works on the Desktop section. While the Mobile version displays a Pop-Up. That's what I'm paying attention to at the moment. And, Why is there such a difference (in Adcash)?
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