Pop-under ads are taking online advertising by storm. Quick question. How many ads do you see in a day? According to Siteefy, around 10,000. If that’s not information overload, then what is? Here’s the thing. As online advertisers, website owners, affiliates, etc., we depend on online advertising to boost conversions, increase exposure, and generate commissions.
On the other hand, audiences are dealing with constant (often relentless) ad exposure in every form imaginable and poorly executed, online advertising can feel aggressive and invasive. It’s all about adapting to busier schedules, shorter attention spans, and ad overload on the whole.
|When online ads run on the right website, with the right offer, format, and targeting steps, they’ll compliment the user journey rather than distract from it.|
What to Look for When Placing Online Ads
As a website owner, relevancy is vital. The ad needs to compliment the site with like-minded content and products. So, what makes an online ad appealing in the first place?
Clear calls to action: Your audience should always be moving to a point where they can find out more about the offer, product, or service, whether a subscription portal, product review, landing page, or similar.
Place your ads at strategic points onsite: Ensure that your onsite ads appear at the most relevant points on-site and avoid flooding your web pages with too many ads (also known as frequency capping)
Ensure you optimize your banners for mobile: More people than ever are browsing and buying on their smartphones. Avoid cramming too much information into your mobile banner ad and ensure your creatives run seamlessly on smartphones.
Keep your ads relevant: Most importantly, ensure your ads are always applicable to your onsite audience. Register an account at Adcash or other leading platforms, where advanced optimization technology can match your traffic and show relevant ads to your users. Check out ten of the best ways to monetize your website in 2022.