5 Reasons Why Pop-Under Ads Are Still So Effective

Online ads can sometimes be, well… annoying. 🀭 Not all the time, and CERTAINLY not for online advertisers. We kinda love them more than life itself because they… bring home that sweet digital dough. πŸ’ΈπŸ’ΈπŸ’ΈΒ 

But, for our target audiences, we try to keep their onsite experience as unobtrusive as we possibly can. At the end of the day, no one likes to be bombarded with hyper-aggressive selling.

It’s the eternal dance of the advertiser and (soon to be) conversion. The epic struggle. The selling circle of life. πŸ’« Older than time itself (okay, well at least since 1994 πŸ™ƒ)Β 

And, so, as the race for online attention intensifies, the ad tech titans go back to the source, finding new and improved versions of tried and tested ad formats, focusing on the user experience and, maximizing the capacity for higher conversion volumes.Β 

And, it’s right here, awesome advertisers, at the intersection between focus and effectiveness, that POP-UNDERS come into play. Welcome to the new age of pop advertising and campaign creation. πŸ’₯πŸ’₯

Before we dive in. Here’s a poll to get some ad tech adrenalin going and growing 🌱🌱
Did you know that…

People prefer pop-unders to most other ad formats.

A while back, a study was done through Web Glide. They tested different pop-under variables for a whole bunch of different sites. They split the visibility of an active popunder and displayed it to only half of the site’s traffic.Β 

Adcash - WebGlide survey for Pop-Under Sessions and Page Views

The goal was to see whether pop-unders caused a decrease in onsite sessions and the results were really cool.Β 

In fact, visitors seemed to not feel impacted in any way whatsoever and saw it as a natural part of their online experience. Woohoo! 🎈🎈

With that said…

What are pop-under ads?

The answer’s in the name. Where a pop-UP ⬆️ ad will launch a new browser window on top of the one currently being viewed, (and taking the reader’s focus) the ultra-cool pop- UNDER β†ͺ️ ad format displays behind the main page, creating a new browser window with the intention of being seen once the reader is done with what they’re doing.Β 

They close the page and boom! You’re right there waiting with the newest glow-in-the-dark protein powder or voice-activated VOD. πŸ₯€πŸƒβ€β™‚οΈπŸ“£πŸŽ₯

Why are pop-under ads great for publishers?

Pop-unders are a sure-fire way for publishers to monetize, generating traction and the potential for further audience engagement, without affecting the users’ online experience too heavily.Β 

With the pop-under format as visible as it is, there’s a higher chance that users will click through to the offer and, the more relevant the ad is, in relation to your site’s products/services, the more likely it is that traffic will associate the two and make a decision to check out what’s on offer.Β Β 

Two of a kind is worth the wager πŸ™ƒβ™£οΈβ™¦οΈβ™ οΈ

Not sure how to drop into pop? Get in touch with us here and we’ll give you tailored hacks to grow your website revenue.

So, without further delay. Here are the five reasons pop-under ads are still so effective.

They hit the right target audience. πŸ‡©πŸ‡ͺπŸ‡§πŸ‡·πŸ™‹πŸ€·β€β™‚οΈπŸ‡ΊπŸ‡ΈπŸ‡¬πŸ‡§

Pop-unders are specifically designed to blend into a website’s layout.

They’re able to seamlessly integrate onto a given site by advertising only the most industry-specific/relevant products and services.Β 

They’re designed to complement the website they appear on, and not take the attention away from the site traffic until the time is right. When a user is done with what they came online to do, they’ll have the opportunity to check out a product that may be right in line with what they were browsing for in the first place.

Since pop-unders target the right audience from the get-go, they automatically have the potential for better conversions.

They’re less intrusive to the user experience.πŸ“ŠπŸ“Š

Ads that don’t display until users are ready to see them, convert better.

See it as a kind of social contract. A site visitor appreciates that the ad is less intrusive to their onsite experience and this, in turn, increases the chances of them interacting or resonating with the ad.Β 

They are at the point of being between tasks and, before they head to another page or log out altogether, they may just click through and see what you have to offer. It heavily increases the potential anyways.

In fact, pop-unders are converting stronger than ever, with a 300% ROI on certain sites.Β 

They’re Super eye-catching πŸ‘€πŸ‘€

Larger display frames mean more room for awesome creatives.

When you set up a campaign with pop-unders, there’s no end to the array of high-quality content and striking visuals you can create. And, the more unique and original the display, the higher the chances for increased user interaction and (fingers crossed) conversions. 🀞🀞

Promoting “strong sell” products are profitable for advertisers and publishers already, and, the more room you have to play around with better creatives, the more appealing the ads will become, and the stronger the sell.

They keep killer “top of mind” placement 🧠🧠

Pop-unders are the last thing a user will see, before logging off.Β 

This alone has a heck of a psychological impact on a prospect’s purchasing decisions. If the ad is quality and, in line with what the site offers, it will leave a lasting impression on the user.Β 

This reinforces that, if they were to see the same ad appearing somewhere else, say, on a similar site or webpage, the chances for user interaction greatly increases.Β 

Top of mind means first in line for clicks. And, if the ad is targeted to the right traffic (as it should be), the two can complement each other nicely.Β 

Sign up with Adcash and tailor your campaigns to reach the right audience. Every time.Β 

Last, but not least…

They won’t break the bank πŸ’°πŸ’°

In the great wide world of ad formats, pop-unders are actually pretty affordable.Β 

No one wants to destroy their campaign budget (especially this year), on ineffective and expensive ad formats so, finding the balance of effectiveness and affordability is important.Β 

With pop-unders, you’ll be able to set aside a decent portion of your monthly advertising spend and get good returns without destroying your budget.Β 

So, are you sold yet? Want to use pop-under ads to run your campaign or generate revenue for your website? Check out Adcash and get started today.

And, remember. Once you pop. You can’t stop 😁πŸ’₯😁πŸ’₯

By for now
Geoff Kukard

Join the conversation


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Geoff Kukard on Mar 04, 2021 at 11:27 am

Hi Maggie. Thanks for this comment and for some thought-provoking points mentioned.

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Maggie on Feb 04, 2021 at 1:51 pm

Pop under is just the old name, before some time ago Google made all the pop under impossible and the market shifted to Pop up. Now slowly all networks change the name from Pop under to just Pop (because as mentioned there is no pop under anymore. "Thank you" Google! it's best if Google stop acting like Gods and decide who to live and who to die (under pops, flash, soon they will kill the usage of 3th party cookie etc) but there is not much anyone can do about it... Sooner or later we will see Pop (under) and at the end "Pop" only will remain. Pop under is just an old legacy name, before Google decided to kill them.

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Geoff Kukard on Dec 14, 2020 at 2:45 pm

Thanks for your feedback and insight Alvyan. We do offer real pop-under but this depends on the browser where the ads are displaying (whether they will allow for it or not) Advertisers are happy to buy pop up traffic on mobile because the user experience is different from the desktop and doing a pop up is the only way to guarantee ad visibility to the final user. Most of the pop providers are using the same behavior on mobile. If you have time we'd be happy to chat this through in person?

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Alvyan Fe on Sep 25, 2020 at 1:08 am

By the way, actually Pop-Under only works on the Desktop section. While the Mobile version displays a Pop-Up. That's what I'm paying attention to at the moment. And, Why is there such a difference (in Adcash)?

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