Defeat Adblockers with the Adcash Anti-Adblock Solution

Adblockers; we’ve covered them before, here on the Adcash blog. When we dove into the topic last time, we looked at what they are, the scale of the adblock problem, and touched on a few ways publishers can personally tackle them.

Strategies available to publishers include asking users to disable their adblocker in exchange for some kind of incentive, placing content behind paywalls, and a few others.

Since then, we’ve been tirelessly working on something to fight adblockers ourselves.

Introducing the Adcash Anti-Adblocker Solution

The Adcash Anti-Adblocker Solution is the latest tool in our ad serving lineup. It safeguards the revenue of our publishers by ensuring that their ads are always being displayed. Last year, $21.8 billion in ad revenue was lost due to adblockers. Frankly put, that is a staggering amount of money and it only looks like it will continue to grow over the coming years.

Screen with functional adblocker
scree with adcash anti-adblock solution enabled

By giving publishers the tools they need to fight adblockers, we can make sure that they are able to recapture some of that lost ad revenue. The solution has been in a long testing phase, providing us plenty of time to tweak and optimize it. Consequently, it is able to bypass adblock attempts with a 98% success rate.

Why we built the Adcash Anti-Adblocker Solution

The numbers alone are a powerful motivator. In fact, Forbes’ CRO described adblockers as an “existential threat” to publishers and called for drastic action. The reality is that the vast majority of content consumed online is paid for by advertising. Most commonly, this is in the form of display ads.

screen with error message because of adblocker

If those ads are being blocked, they aren’t making the publishers any money, and the site will simply stop being able to function. Hosting bills go unpaid, writers don’t get paid. Before you know it, the site you checked every morning as you sat down for breakfast, vanishes.

While many will view our solution as a “nuclear” option, we feel the time has come to challenge and disrupt this area of the online advertising industry with new, technological solutions.

How does the Anti-Adblocker Solution work?

Obviously, we don’t want to reveal too much about how our new system works…this will ensure that it remains as effective as possible, for as long as possible. But quite simply, it hides the data that adblocking tools typically analyze in order to determine what is and isn’t an ad.

flow-chart of how adcash anti-adblock solution works

By hiding this data, the ads will not be blocked because they won’t be recognized by adblockers. This process has virtually no impact on page load times, so publishers can be sure that, not only will the ads load, they’ll load quickly.

Is there anything you need to do to use the Adcash Anti-Adblocker Solution?

If you’re already an Adcash publisher, there’s actually nothing you need to do. Just contact your account manager. If you want some more information, or have any questions, you can get in touch with our dedicated support team.

If, on the other hand, you’re not already an Adcash publisher, all you need to do is register with us. After your account is validated, you’ll be able to add the integration code to your page and that’s it; you’re now monetizing with an adblock protected ad network!

The future of adblockers

Since its inception, the digital economy has been constantly evolving. Like some sort of shapeshifter; it’s permanently moving between states — adblockers just form another part of that constant evolution. Our solution helps to mitigate the impact of the current state of the digital economy by helping our publishers to safeguard their ad revenue.

What is clear is that more needs to be done to address them directly. Whether that’s in the form of dialogue between publishers and their users, technological solutions like this, or another solution.

If you’ve got any thoughts on the topic, let us know in the comments below. We encourage direct, open feedback and we’d love to hear from you. Also, if you have any questions about the Adcash Anti-Adblocker Solution, ask away!

Please note that Adcash Anti-Adblocker Solution currently works on site-under.

Join the conversation

25 comments

Profile picture of Sean Windsor

Sean Windsor on Jul 05, 2018 at 7:18 am

There is advertising that is very invasive and advertising blockers are good in those cases. Advertising blockers even have protection against phishing and malware. Now cybercriminals take advantage of advertising and infect it with very sophisticated methods . Advertising blockers help a lot in cases of infected advertising because they can detect malware and phishing . ?

Profile picture of Charles Smith

Charles Smith on Apr 16, 2018 at 8:22 am

Yes, adblockers are needed to be defeated. You have shared many informative things here. Even I am facing adblocking issues. I lost a good portion of ad revenue. So far, I have used adblocking solution-Adzsafe. It disables adblocker instantly and helps my ads to be loaded and viewed safely. I'll definitely try this mentioned adblocking solution.

Profile picture of Julia Banson

Julia Banson on Oct 01, 2017 at 7:27 pm

Thank you very much for your very informative and helpful article about anti-adblock ads.

Profile picture of Kyle Buzzell

Kyle Buzzell on Apr 10, 2017 at 3:31 pm

Thanks for the feedback Giang.

Profile picture of Giang

Giang on Apr 07, 2017 at 3:25 pm

Very good! Adcash or we will need a new way for online advertising!

Profile picture of Kyle Buzzell

Kyle Buzzell on Apr 06, 2017 at 8:11 am

Hello Rommel, Our Anti-Adblock solution is included on all accounts.

Profile picture of Rommel L Laxina

Rommel L Laxina on Apr 05, 2017 at 9:06 pm

How can i install anti- adblocker? i want to try it.

Profile picture of Kyle Buzzell

Kyle Buzzell on Feb 07, 2017 at 10:59 am

Hello Max, You are absolutely correct; ads need to be relevant. We will continue to do our part through ongoing improvements to our targeting options and bringing premium advertisers on board. Beyond individual efforts, it is also imperative that the industry as a whole will have to tackle this issue.

Profile picture of max

max on Feb 05, 2017 at 9:15 pm

Allthough blocking the blocker is always good you people should try to b more contextual just like google because there is the money all other is not relevant unless you have very many traffic. So guys go and work! Remember, men at work!!

Profile picture of Kyle Buzzell

Kyle Buzzell on Jan 04, 2017 at 4:33 pm

Thank you Connie, it is only natural for us to combat adblockers in our goal to maximize profit for our partners, we'll keep working!

Profile picture of Connie

Connie on Jan 04, 2017 at 12:37 pm

I'm impressed! You've managed the almost imsploibse.

Profile picture of Kyle Buzzell

Kyle Buzzell on Sep 21, 2016 at 3:00 pm

Hello Dotun, thanks for reaching out. It is included when you register an account with Adcash. If you would like more information, send a message to [email protected] and they'll get to you quickly.

Profile picture of Dotun

Dotun on Sep 20, 2016 at 3:03 pm

so how would i get the anti-adblocker

Profile picture of Kyle Buzzell

Kyle Buzzell on Sep 07, 2016 at 11:49 am

Glad to hear Adi, we love our clients too.

Profile picture of Kyle Buzzell

Kyle Buzzell on Sep 07, 2016 at 11:49 am

Thanks for the wishes joelzr, continue to spread the word!

Profile picture of Kyle Buzzell

Kyle Buzzell on Sep 07, 2016 at 11:17 am

We couldn't agree more, be sure to read our latest article on adblocking that goes into greater depth on the issue.

Profile picture of Kyle Buzzell

Kyle Buzzell on Sep 07, 2016 at 11:12 am

Hi Amarillo, no worries, that is what we are here for, to make sure everyone has the tools necessary to succeed, here is an additional article worth sharing, especially to anyone that might be on the fence. http://blog.adcash.com/adblocker-threat-free-content/

Profile picture of Kyle Buzzell

Kyle Buzzell on Sep 07, 2016 at 9:18 am

Thanks sajid, glad to have you aboard.

Profile picture of sajid

sajid on Sep 06, 2016 at 11:19 pm

nice information,,,,,,i started today with adcash

Profile picture of German

German on Sep 05, 2016 at 4:34 pm

Y como lo implemento?

Profile picture of Nathanael Wayne

Nathanael Wayne on Sep 02, 2016 at 3:09 pm

Do you get good revenues with AdCash?

Profile picture of Blogging

Blogging on Aug 30, 2016 at 2:12 pm

Great news! Adblocker is so annoying.

Profile picture of Amarillo

Amarillo on Aug 27, 2016 at 6:33 pm

Every ad network should have his own anti-adblock solution. These programs are a real threat to both publishers and advertisers. Thank you Adcash!

Profile picture of Adi Gunawan

Adi Gunawan on Aug 25, 2016 at 5:08 pm

that very nice feature, i love adcash.

Profile picture of joelzr

joelzr on Aug 22, 2016 at 7:06 pm

Thanks for this info, nice ... I want to try it good luck for All team work, bravo

Submit a comment

Your email address will not be published. Required fields are marked *