A global conference. The biggest names in affiliate and e-commerce marketing. Industry-leading speakers. Thousands of participants. A fantastic chance to meet new and existing clients. What are we talking about? Affiliate World Europe well, of course!
The Affiliate World Europe 2018 was held in the sunny Barcelona this year. One might have already thought of that location as Barcelona is a city that’s fast becoming a European tech hub – hosting a growing number of ITC (Information and Communications Technology) conferences in the recent years. The huge Barcelona International Convention Center (CCIB) was buzzing from all the performance marketing professionals networking, giving speeches, participating in the exhibition market, enjoying good old tapas and happy hours.
The panels on the first day discussed topics such as affiliate campaigns, Facebook retargeting strategies, effective sales funnels, influencer marketing, and critical decisions regarding Native Ads. There were many experts present sharing their experience on the field. One of the most interesting speeches was given by Ben Malol, also known as the Simon Sinek of marketing. He was explaining why people buy and how to achieve success for your products through Story Marketing.
The second day featured speeches about joint venture affiliate marketing, Instagram marketing, smart pixel placement that allows cross-platform targeting and a masterclass of content marketing. Our team was fascinated by the information regarding conversion rate optimization hacks that Mohamed Ali Aguel, mostly known as Mo, was discussing. One of the things he brought out was in regards to the video ads. The strategy suggested using a blurry image so that people would get interested and click on the video thumbnail. Since the advertisers have only 3 seconds to capture the public’s attention, and about 10 seconds to connect with their clients then often many hacks need to be used to make it happen.