One of the world’s biggest digital marketing events DMEXCO 2019 took place three weeks ago. More than 40,000 visitors and 1,000 exhibitors made this event the meeting place for key players in digital business, marketing and innovation. Find out more details in our recap below.
The Adcash team just got back from DMEXCO 2019 that was held in Cologne. As per usual, the event was buzzing – full of amazing business opportunities, top-notch technologies and solutions. For us, there were a couple of brands who were the stars of the exhibition area. YouTube stood out with its interactive booth and Shopify had a very creative booth solution with the coolest bar.
Brands (i.e. Adobe, Facebook) were introducing their latest features and products. For example, Google presented their 2 product updates – new digital targeting solutions that target clusters of people and a content’s context. Both of these updates fit like a glove with the speech that Google’s EMEA president Matt Brittin gave about delivering personalization without personal data. It hits just the right spot, as the processing of personal information has become a popular topic after numerous incidents have shed light on data leaks. For example, the highly popular Face app that had a massive privacy leak.
That’s actually one of the trends where Adcash has been the frontrunner for a while now. As explained in Google’s keynote at DMEXCO, they use a similar clustering system for user interest targeting like Adcash. This method preserves individuals’ privacy and groups people together instead.