Luke Kling from AffLIFT
Super affiliate, international speaker, serial “solopreneur” and triple threat digital marketer Luke Kling is the founder of AffLIFT and a force to be reckoned with in today’s constantly changing affiliate sector. Having managed close to 100 000 affiliate relationships over the last 17 years, Luke went into the fundamentals every budding affiliate needs to start their journey to success. These were the key takeaways from discussion 1.
Going from red to green with basic affiliate fundamentals
From the start of the presentation, Luke boiled down affiliate marketing strategy into three fundamental aspects that don’t seem to change, although the landscape, software, tools, and verticals around them might. These are…
- Tracking Clicks
- Tracking Conversions
- Optimizing for better results
Luke went on to cover these core points in further detail, starting with…
There is so much more to clicks than you would think. Each click provides a real-time opportunity to track and collect invaluable data to help refine and perfect your campaign. At the end of the day, it’s all about the data, and the more you have to go on, the better equipped you’ll be to run profitable campaigns that convert.
When buying ad traffic ALWAYS consider what you’re buying and make sure each click will help you in your online advertising journey. Buying clicks and hoping for conversions without understanding what the data represents won’t be a good use of your time.
Tracking metrics have changed a lot in recent years, but still, remain one of the single most important indicators for running a successful campaign. As an affiliate, you need to have a quality tracker that is able to correctly identify data points and equip you with the knowledge you need to improve your campaigns.
Pro Tip? Use every single tracking token or UTM parameter that you can. Basically, when a user clicks on your campaign URL with a token added to the end, this will send a signal back to your ad tracking tool that the URL was clicked. This way, you’ll always be able to know exactly where your clicks are coming from, which segment of your traffic is performing the best and where to allocate your campaign budget.
On the traffic sourcing side, one major improvement has been…
The new and improved CPA Pricing model allows affiliates to automatically optimize their campaigns, based on their CPA goal or target, and moving into 2021, this new feature will be further adopted and integrated by the world’s top traffic sources. Learn more about CPA Target Bidding right here.
That being said, you still need to know how to use your tracker to do your own optimizations and learn why the algorithms are doing what they do.
On the tracking side, another awesome feature that you can use to your advantage is the…
Auto Optimization Feature
Automatic optimization has finally become a reality and this bodes well for the global affiliate community moving into 2021.
This feature eliminates the daily slog of crunching out the numbers, rehashing previous campaigns, and analyzing your data for hours at a time. The auto-optimization feature allows affiliates to streamline the process by using their trackers to pull the most valuable data in real-time.
Moving on to landing page creation and the fundamentals needed to create an eye-catching interface.
Having a high-quality, attention-grabbing landing page is the difference between a scalable campaign with good ROI, and one that falls by the wayside and doesnt gets noticed. Even if all your optimization tactics are spot on, it’s almost impossible to get profitable, direct linking without a landing page.
Look to gain the upper hand on your competition with something unique. There are a few skills that can help you stand out from the crowd. These are the ability and willingness to…
- Learn basic copywriting and headline creation.
- Learn basic HTML.
- Test different angles.
Landing pages don’t have to be complicated and with so much software on the market today, the process is easier than ever.
Predictions for 2021
In a nutshell, I firmly believe that affiliate marketers will have a better year than the last.
We’re not sure where push notifications will be in the next few months. My advice is to make the most of them while they’re around and to make the uncertainty work to your advantage. That being said, there are a bunch of different formats to capitalize on in 2021 and it’s just a matter of finding which works best for you.
As more and more affiliate networks and trackers integrate the CPA Pricing and Automatic Optimization feature, the affiliate community can look forward to some profitable returns when utilized to full capacity.
And last but not least, Spy tools are going to make a lot of money in 2021 and corner a larger portion of the affiliate market than they already have. It’s vital to research and analyze your competition moving into 2021.
If you’re serious about becoming a better affiliate, work towards setting up 3-5 campaigns per week on average. Learn as much as you can and keep refining your game.
Also, be patient. Let the results come over time and set boundaries so that you don’t overoptimize your campaign. And finally, test new verticals, angles, offers, and landing pages as often as you can.
For a premium affiliate community, head over to AffLIFT and set up your account today.