This situation also has another name – a cartel. After all what do you call an organized way of increasing collective profits by restricting other players? It’s hard to trust that this regulating happens on fair grounds.
Adcash has been in this business already for more than 10 years and we are continuously investing in developing and supporting our publisher partnerships. Which is why it’s especially sad to say that as a publisher you may have already received a warning (in your Google Search Console) that your ads could be blocked with the next Google Chrome update. It will by default block the ads of publishers that don’t comply with the BetterAds standards (initiated by Google).
It’s also important to keep in mind that Chrome contributes visitors on a large scale – out of the visitors that we receive to Adcash websites, Chrome represents up to 65% of them. It’s effect on your future revenues should not be underestimated.
This is not something that will only affect small publishers. Forbes and the Los Angeles Times, for example, received both a “failing” status from the Ad Experience Report. Other high-profile sites that have received warnings include CBS News, Kiplinger, Lifehacker, and Independent UK.
So what next?
Google Chrome 64 will be released on January 23, 2018. The adblocker update, which is based on a blacklist of publisher domains that is updated via SafeBrowsing, will come into action starting from February 15, 2018. The good news is, however, that you don’t need to wait that long to know how your website will look like. We have some great tools that you can use to check your sites. Publishers can check if their websites are blacklisted by Google Chrome here. Don’t forget, once a site is blacklisted, all ads on it regardless of format will be blocked in Chrome.
You can also enable a secret feature inside Google Chrome to unlock the new adblocker:
1) Install Google Chrome Canary
2) Launch Chrome with parameter:
open -a Google\ Chrome\ Canary –args –enable-features=’SubresourceFilter,SubresourceFilterExperimentalUI,AbusiveExperienceEnforce’
3) Go to chrome://settings/content/ads
Switch “Ads” to off (it should be gray, and show that Ads are blocked)
4) Open a new tab, go to top right menu, select “More Tools”, then “Developer Tools”
5) Go to the settings of the Developer Tools (it’s in the top right menu of the Developer Tools) and tick
“Force ad blocking on this site”
Adcash is one of the largest independent internet companies in the market today and we are fully committed to an open internet, where everyone has equal opportunities for business. We hope that seeing a glimpse of the future version of Chrome will help you prepare for the changes yet to come and stay ahead of the game. We will continue to support our publishers and advertisers. Rest assured, should the darkest scenario materialize, we will still find a way to counter attack and bypass all interferences from any browser.
To continue this fight for fair and open online advertising, we are leading a new counter-movement that has brought together other internet companies that are in a similar position to us. Keep an eye on our blog here to always have the freshest information!