What is the best way to advertise affiliate links? While PPC immediately comes to mind, there are other ways to promote your affiliate links and get them seen by larger audiences. Put the right offer in front of the right traffic source at the right place and time, and you’re likely to see your conversions climb.
Here are 20 of the best ways to advertise affiliate links in 2022.
1. Paid Advertising 🙋♂️
Running online ads is one of the best ways to get your affiliate links clicked on. Depending on how you do it and which direction you go, the process can be pretty cost-effective, where you’ll decide on how much or how little you’d like to pay per impression.
If you understand the audience you’re going after; you can drill down and target them with granular precision. All major platforms and leading ad networks supply a range of filtering options to help you run campaigns that reach the right target audience.
How To Start Running Ads Online
While it always helps to have one, you don’t need a website to start running ads online. You can register an account for Google Ads, Facebook Ads, or leading Ad Networks, which connect advertisers with websites.
Ask yourself the below questions when registering a new account at an Ad Network.
- What ad formats do they use?
- Do they have healthy fill rates?
- Are the pricing and/or payment options fast, secure and profitable?
- Any special features or optimization technology?
- Is the platform’s anti-ad-block technology world-class?
- Do reporting and statistics play an important role?
- Is the company transparent and are their ads compliant with global standards?
To better understand Affiliate Programs and Ad Networks, check out Affiliate Marketing for Beginners.
2. Blogs and Blogging 📝
While pretty competitive these days, starting and running your own blog is another impactful way to promote your business and your affiliate links. You can link to relevant products and services by writing top ten lists, product reviews, etc. Just make sure your links tie in with your site’s greater content and theme so as not to come off as spammy. Additionally, declaring your links at the beginning of a post helps build trust. Find out more about how to grow your blog traffic for increased engagement and higher clicks.
3. Affiliate Banners 🧰
You can use the creatives (banners) from your affiliate programs to promote affiliate links on your website. Placing the image at a noticeable point on site is one of the best ways to advertise affiliate links and generate incidental exposure. It is essential to consider your customer acquisition cycle here. Always link your affiliate banner back to a quality landing page. Tell them more about the product/service you’re promoting (key features/price points etc.) and have a visible affiliate link ready to be clicked on as a call to action. The affiliate program or company will be able to track the referrals and pay a commission on sales/clickthroughs or impressions generated.
4. Guest Posting 👾
Guest posting on other people’s sites is great for networking and promoting your affiliate links. Reach out to sites with similar interests and create topical blog content relevant to their audience. Add your affiliate links at critical points in the copy and get conversions on sales. While you might need to pay more significant sites for guest posts and content placements, smaller bloggers are usually readily accepting guest posts and content sharing partnerships.
5. Facebook 👀
Facebook is still considered the ultimate social media platform for promoting affiliate links, and for a good reason. With over 1.9 billion people logging in each day, there’s ample opportunity to get your links seen by the right audience. Set up your own Facebook business page or start a group. Run engaging content and link to relevant products and services where natural.
6. LinkedIn 📊
Consider promoting your affiliate links on LinkedIn, the worlds leading professional social networking platform. As with Facebook and other social media, encourage content that is relevant and engaging to your target audience, in this case, industry professionals. Use photos, blogs, longer posts, key insights, and even the comments section on other people’s posts that take them to relevant affiliate links. You can also use your own LinkedIn profile to promote various affiliate links. Just ensure that you’re always adding value.
7. Instagram 📸
Instagram is one of the best ways to advertise affiliate links and gain organic traffic in a visually impactful way. Treat your Instagram profile as a valuable addition to your existing affiliate business and use it to build an audience. Keep your community engaged with relevant content, and drive links to products you know they’ll care about. It pays to invest time in bold, captivating, and visually appealing content. Whether designing or photographing it, make sure it jumps off the page and justifies the offer. Add your links to the image description and boost the post with paid advertising. You can also incorporate a link in your Instagram Stories, but this option is only available to accounts with more than 10,000 followers.
8. Pinterest 📌
Pinterest is a great and often underutilized method for promoting affiliate links. While technically a social feed, the platform is also a pretty robust search engine. Millions of people log in every day and look for relevant products that meet their needs. Placing affiliate links on posts is entirely within the platforms’ terms of service. Still, as with most platforms, it’s always good practice to disclose this to your audience. Pinterest also has way less competition than Google, meaning your promoted products are far more likely to be viewed by the right people. Finally, the Pinterest community is actively browsing boards intending to make a purchase. Get the right products in front of them and you’ll likely generate sales.
9. Online Events and Webinars 📣
If you’re an industry expert with insights to share for a particular sector or niche, then host an online event, digital seminar, or webinar. It is a great way to bring a like-minded community together in the hopes of upselling a particular affiliate offer, but it will also build you a mailing list at the same time for future events. Just be sure to embed a signup page for guests to fill out before being granted access to the event. Include relevant affiliate links in your show notes, landing page, etc. Webinar hosting services like Livestorm and Zoom are a great place to get started.
10. YouTube 🎬
Then we have Youtube. Close to 5 billion videos are watched every day, and the platform’s global traction only keeps growing. If you’re comfortable with video and capable of creating high-quality content that stands out from the crowd, you can run a channel on Youtube. One of the best ways to advertise affiliate links on Youtube is through product reviews. Shoot a video on a particular product or run a top ten list for similar products. Place all relevant affiliate links in the video description below and promote your video by sharing it on other social media feeds. You can also leave affiliate links as comments on other videos, but only when helpful and relevant to the video in question.
11. Twitter 📱
Twitter is the last of our social channels but no less effective at placing and promoting your affiliate links. You’re looking at around 330 million active monthly users and 500 million tweets per day, so the capacity for affiliate link exposure is powerful. The same method applies here. Place your affiliate links strategically in the comments section of any relevant topics; the higher trending, the better. You can also add affiliate links to your bio.
12. Tutorials ✏️
Tutorials are another excellent way to promote your affiliate links. Use your website for advertising your offers in action. Build a dedicated tutorial page and explain the product or service in detail, including key features, key selling points, how-to guides, and more. You can also generate tutorials such as blog posts, videos, landing pages, and similar. The idea here is to give as much information about the offer as possible and develop a little excitement. Place the relevant affiliate links and direct your traffic to a purchase point.
13. Emails 📮
One of the oldest yet still one of the best ways to advertise affiliate links. Building a dedicated email list over time is a more extended play, but it is ultra-effective when you get it right. Collect email addresses through subscriptions, gated content, surveys, and similar. Once you’ve built up a decent following, you can generate consistent, reputable, niche-specific, and engaging email content and embed your affiliate links where relevant. One of the best ways to do this is with a weekly round-up subscription mailer, where you can recap vital products and trends. You’ll also have a dedicated channel to run discounts, sales, and offers directly with your affiliate links.
14. Podcasts 🎧
Podcasts are ultra-popular and a much more digestible medium than guest posting. While some people may never find time to read a lengthy article (no matter how good the content), they are far more likely and willing to plug in and listen to a good podcast. The best way to promote your links on podcasts is by actively mentioning relevant products and services in the discussion and directly linking the offers in the show notes.
15. Gated Content ⛩️
The best way to advertise affiliate links is usually through gated content, where quality information is delivered in exchange for some personal information. Gated content can take the form of a detailed how-to guide, yearly report, helpful infographic, or any other channel. Here, products and offers can be mentioned in context and excellent detail, with links to the products themselves. With gated content, you’re getting the best of both worlds. You’ll stand to gain conversions on links clicked, and you’ll have a steady stream of emails coming in when done right. The most important thing to remember here is that any content you choose to gate needs to be phenomenal regardless of the channel.
16. Product Reviews 🛍️
Product reviews are still the holy grail for promoting your affiliate links. You’re dealing with a target audience already set on making a purchasing decision and actively shopping around for offers that meet their needs. Here, the goal is to generate great reviews on quality products that you’ve tried yourself. These reviews can take the form of guest posts, social posts, blog posts, etc. Lead with features and prices. Give your audience a solid understanding of why the product (a) meets their needs and (b) is better than the competition. Place your affiliate links in the post itself, or add a CTA button that links back to a lander with the relevant affiliate link.
17. Free Courses 📚
Free courses are a great way to share your knowledge, develop brand recognition and generate prospective clients for the long run. Take six months to build a high-quality online course targeted to a particular industry or skillset. Place it on your site and give it away for free in exchange for email addresses or other customer information you can use in your marketing strategy down the line. Add relevant affiliate links to related software/products that will aid your prospects in learning the course material and perfecting their craft.
18. Resource Pages ☕
Resource pages are one of the best ways to advertise affiliate links in higher numbers and at the same time. Collect and compile the online tools, kits, and software that you’re able to confidently stand behind and list them out for the audience. Add your affiliate links where relevant and direct your traffic through the funnel, and back to a landing page, that displays core product information, key creatives, relevant discount codes, etc.
19. eBooks and Other Digital Products 💻
eBooks are essentially a much larger version of gated content. If you have the time, talent, and inclination, you can write and design a digital book on a particular topic, sector, or niche. Strategically mention products in context at relevant points and gate the content to bring in email addresses to promote future offers down the line. You can even monetize your eBook and charge a small fee for every copy ordered.
20. Run a Contest
Last but not least, who doesnt love a contest! Some affiliate programs offer discounts and promo codes for particular offers. Speak to your account manager and see if you’re eligible to run a deal, and if so, promote it to the moon and back across all channels mentioned above.
Don’t forget to drive urgency in your content and make the offer stand out. Then, place your affiliate link on the other side of the promo wall, and you’ll be claiming conversions before you know it.
That’s it for this list of the best ways to advertise affiliate links in 2022. Good luck with the work ahead and we hope you bring in top conversions this year with strategic link placement. Remember to add affiliate links to content when relevant, when helpful and where necessary. Feel free to reach out to our team, or sign up to the Adcash Advertiser Network and start promoting your affiliate offers on your choice of 100’s of world-class sites.