Strategical advice on effective monetization
Time and constant steady traffic volumes are the key elements in efficient monetization. Thus, when opting for a new platform, you should allow the system to get stable volumes during the testing period, so the system would be able to learn what optimization settings bring the best results. Even if you’re an experienced publisher and know how your traffic works, it’s still important that you give time for our optimization algorithms to start generating results.
During the testing period, it might be necessary to change or tweak the setup. Therefore, publishers need to be patient as it might take 2-3 days up to a week depending on the website and its volumes before it will start generating expected results. The clients who allow us to run multiple tests and go deeper into the analysis are the one who will get the best results in the long-term and often they boost their earnings. The time you spend with us will be rewarded with much more than you at first could even imagine, because as you succeed, we succeed.
Also, we don’t recommend to have too narrow ad campaign selection and whitelisting, unless you need to apply some necessary restrictions. This might limit your overall earnings and exclude the exploration of new demand sources.
Working exclusively with one network usually plays out better than combining different networks. If you’re using multiple networks at the same time, it’s important to understand that most of the networks have more or less the same campaigns. In addition, using multiple networks affects user experience that could damage both earnings and the overall website performance. Using only one network at a time helps you discover their full potential, as they can sell your traffic at a higher price which ultimately means more revenue for you.
We always advise publishers to get in touch with our dedicated Publisher Managers or our Customer Support. One of the unique values of Adcash is our hyper-responsive team, who’s highly competent in campaign optimization with the aim of providing you the most efficient monetization for your traffic.
How to choose the right ad format for your website
Choosing the best ad formats and placements to display on your site mostly depends on your audience, site’s layout and the type of content you have. We recommend to try and test different ad formats and placements to understand which solutions are preferred by your users and bring the highest eCPMs and ROI. We recommend using 1 or 2 ad formats on the same page. But firstly, let’s find out what ad formats and layouts could you use …
For websites with a lot of content and images (eg. Pinterest and Buzzfeed), we’d recommend using Native Ads. This non-intrusive ad format blends with the overall content and doesn’t affect the user experience. Native ads are a good way to keep your users engaged and at the same make some good money with it.
If the website is using purely video content, then Pop-Under will be the most suitable and profitable format. A winning combination for these sites is Pop-Under used together with Banner ads (especially 300×250). This mix has proven to bring very good results for our publishers. The placement of ads is the most important detail for sports sites, as they can be more aggressive and intrusive due to the fact that the user is really interested to access the content they provide anyway.
When starting out with Adcash, experienced publishers already know which ad format to choose. Usually, they want to start with Pop-Under as it remains one of the most profitable ad formats. But it isn’t always the best way to go. Why? Again, it’s crucial to know your audience and how they will react to different formats. Let our managers analyze your site to see whether this desired format is the best suited for your site or whether there’s another format that would perform better.
Why should publishers use Adcash
Adcash is very transparent and our platform offers publishers full access to statistics and earnings. So you can track your performance in real time! Plus, our flexible payment terms and fast payments are always loved by our publishers. Don’t forget that we also have a massive pool of global demand and together with our powerful ad technology we can deliver the highest value for your inventory.
Adcash offers full support for publishers. Whether it’s helping to set up your tags, choose the best ad formats or share some other tricks that will help you take your monetization strategy to the next level. In addition, we highly respect your needs and settings that you have set (i.e frequency capping) as you know your audience the best. Our dedicated account managers and support team are always here to help you with any questions or problems you might have. They always try to help you out as fast as possible. So don’t hesitate to contact us at any time.
We are also always on the lookout for new trends and solutions. We’re constantly improving our processes and technology to offer our clients the best service possible. Our message to webmasters is: “Share your feedback with us or inform us about a specific trend or need. We will give our 100% to deliver you anything that could be the next big thing!”
We really listen to what the webmasters want. It’s not just listening but we really take action as well, even in cases when they ask for a new product. Adcash wants to make your digital advertising and monetization journey as smooth and profitable as possible!
Let us know if you have any questions about monetizing with Adcash or our platform in general. And if you’re a newbie in the monetization world, then sign up on our platform, contact us for a specific setup and start earning!