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A Monetization Guide For Publishers

Wondering how to monetize your website? Look no further, as we have prepared a complete monetization guide for you.

Our Publisher Managers, Batuhan Berber and Veronica Imasheva shared their knowledge and we put together a monetization guide that will be helpful for all of you, whether you’re a highly experienced publisher or a complete newbie.

How to start monetizing

Before starting to monetize, webmasters should focus on growing their audience. They should try to get as many visitors and as much traffic as possible. Once the website has a reasonable amount of visitors, it’s time to get to know your audience. It’s important to understand your website visitors’ behavior: why they visit the site, where they come from, how they interact with the content and how long they spend on the site.

Once you have enough traffic and know your audience, then it’s time to get started! Our aim is to keep your audience happy by only showing relevant ads. But, in order to do so, we need to learn more about your site and its visitors. The more we know about your traffic the better. Also, to suggest the best setup for your specific site, we need to know where the biggest traffic volumes are coming from and whether it’s organic or acquired through other channels.

Strategic advice on effective monetization

Time and constant steady traffic volumes are the key elements in efficient monetization. Thus, when opting for a new platform, you should allow our prediction system to get stable volumes and adapt the right optimization settings. So, it can start showing best-paying campaigns. Even if you’re an experienced publisher and know how your traffic works, it’s still important that you give time for our optimization algorithms to start generating results.

During the testing period, it might be necessary to change or tweak the setup. Therefore, publishers need to be patient as it might take 2-3 days up to a week depending on the website and its volumes before it will start generating expected results. The clients who allow us to run multiple tests and go deeper into the analysis are the ones who will get the best results in the long-term and often they boost their earnings. The time you spend with us will be rewarded with much more than you at first could even imagine, because as you succeed, we succeed.

Also, we don’t recommend to have too narrow ad campaign selection and whitelisting, unless you need to apply some necessary restrictions. This might limit your overall earnings and exclude the exploration of new demand sources.

Using the right keywords in your website’s content and URL allows us to match your traffic with a highly targeted demand. Doing this increases conversions and ultimately brings in more money.

URL keywords example

Working exclusively with one network usually plays out better than combining different networks. If you’re using multiple networks at the same time, it’s important to understand that most of the networks have more or less the same campaigns. In addition, using multiple networks affects user experience that could damage both earnings and the overall website performance. Using only one network at a time helps you discover their full potential, as they can sell your traffic at a higher price which ultimately means more revenue for you.

Adcash will connect you to well-targeted high-quality ads, as most of our advertisers are direct and we have many exclusive campaigns running with big brands. If you have a large website we can adapt ads specifically for your site by creating a custom rotation of performing ads. In addition, we can easily create dedicated and customized landing pages using your website branding or content in order to improve performance and user engagement.

Batuhan Berber

As a website owner, keeping your audience pleased is just as important as generating a high revenue. Using a lot of advertisements and frequently displaying ads doesn’t mean that you’ll be making more money, instead, it might cause you to lose your visitors. Adcash is very transparent with their clients, we respect every request we receive from our clients and never make any changes without their request.

Batuhan Berber

Publisher Manager, Adcash

How to choose the right ad format for your website

Choosing the best ad formats and placements to display on your site mostly depends on your audience, site’s layout and the type of content you have. We recommend to try and test different ad formats and placements to understand which solutions are preferred by your users and bring the highest eCPMs and ROI. We recommend using 1 or 2 ad formats on the same page. But firstly, let’s find out what ad formats and layouts could you use …

For websites with a lot of content and images (eg. Pinterest and Buzzfeed), we’d recommend using Interstitials. This non-intrusive ad format blends with the overall content and doesn’t affect the user experience. That’s all true when the frequency capping is respected, for example, use it with intervals 1-3 times per day. Interstitials are a good way to keep your users engaged and at the same make some good money with it. It’s also a great alternative solution for Google AdSense. So, if you for some reason can’t use Google AdSense, then Interstitial ads will be perfect for you instead.

If the website is using purely video content, then Pop-Under will be the most suitable and profitable format. The same goes for file sharing and gaming websites. It’s the most engaging ad format and that’s why it works best for that kind of content and brings the most profit for our publishers. A winning combination for these sites is Pop-Under used together with Interstitial ads. This mix has proven to bring very good results. If you wish to use those two at the same time, we would suggest avoiding unlimited capping for both formats and use frequency capping for Interstitials to maintain a good user experience. For example, 1 ad per 30 minutes or showing Interstitials 1-3 times per day with intervals and then you can keep your regular setup for Pop-Under. We can also set this up per traffic type, so the Pop and Interstitial ads would be displayed only on desktop or mobile devices for better user experience.

With regards to gaming and entertainment websites, the Pop-Under setup should be considered more thoroughly, really think through your ad placement. For those, one of the best examples is the bottom monetization. The placement of ads is the most important detail for sports sites, as they can be more aggressive and intrusive due to the fact that the user is really interested to access the content they provide anyway.

Another great way to increase your earnings is by using Push Notifications. This format is super universal and works really well with every website. It’s easy to use, as it doesn’t need as much customization as other ad formats.

When starting out with Adcash, experienced publishers already know which ad format to choose. Usually, they want to start with Pop-Under as it remains one of the most profitable ad formats. But it isn’t always the best way to go. Why? Again, it’s crucial to know your audience and how they will react to different formats.

Adconf digital advertising conference. speàker 2. Emanuele Pezzulla

In order to maximize your revenue, make sure to provide your Account Manager with relevant information about your website performance and user interests. This will help us develop the right capping and placement strategy, as well as accurate campaign targeting that will be totally in line with your website audience.

In addition, don’t be afraid to test out new ad formats as they can highly improve your monetization performance. Feel free to share your feedback regarding testing additional advertising formats and adding new websites with your Account Manager.

Emanuele Pezzulla

Head of Key Account Management, Adcash

Why should publishers use Adcash

Adcash is very transparent and our platform offers publishers full access to statistics and earnings. So you can track your performance in real time! Plus, our flexible payment terms and fast payments are always loved by our publishers. Don’t forget that we also have a massive pool of global demand and together with our powerful ad technology we can deliver the highest value for your inventory.

Since the online monetization field is highly competitive and publishers are always trying to increase their ad revenue they should be aware of what their traffic is worth. That’s why publishers should always make sure that the monetization platform they’re using is transparent, honest and reliable.

Our publishers don’t have to worry about adblock solutions, as our ads bypass them and will still be shown. The anti adblock tags are available for Pop-Under format on our publisher panel. The recent anti adblock update on our platform delivered 20% higher revenue to our publishers.

Adcash offers full support for publishers. Whether it’s helping to set up your tags, choose the best ad formats or share some other tricks that will help you take your monetization strategy to the next level. The dedicated account managers and support team are always here to help you with any questions or problems you might have. Our team is hyper-responsive, so don’t hesitate to contact us at any time.

Our long-awaited referral program was launched in February 2020. The system is easy, by referring new publishers our publishers can earn 5% of their lifetime earnings! So, what are you waiting for? Boost your earnings now!

We are also always on the lookout for new trends and solutions. We’re constantly improving our processes and technology to offer our clients the best service possible. Our message to webmasters is: “Share your feedback with us or inform us about a specific trend or need. We will give our 100% to deliver you anything that could be the next big thing!”

We really listen to what the webmasters want. It’s not just listening but we really take action as well, even in cases when they ask for a new product. Adcash wants to make your digital advertising and monetization journey as smooth and profitable as possible! 

Let us know if you have any questions about monetizing with Adcash or our platform in general. And if you’re a newbie in the monetization world, then sign up on our platform, contact us for a specific setup and start earning!

Join the conversation


Profile picture of Lovehubmedia

Lovehubmedia on Sep 04, 2021 at 10:14 am

Thanks for the information

Profile picture of Nsiala Stéphane

Nsiala Stéphane on Feb 11, 2021 at 1:13 pm

Thank you very much, well I will try and I hope to get the best out of it as you say

Profile picture of Geoff Kukard

Geoff Kukard on Mar 04, 2021 at 11:24 am

Thanks, Nsiala. If you have any questions, we're always here to help. Reach out to us any time right here and we'll get the job done together. :)

Profile picture of Serhat Gezay

Serhat Gezay on Sep 30, 2020 at 7:09 pm

Reklam kazançlarının, web sitelerinde çok önemli bir yere sahip olduğunu biliyoruz. Ancak Adcash platformunda yayıncıları daha çok bilgilendiren yorum veya direkt contakt kurarak yardımcı olan yönetici arkadaşları görmek isterim..Özellikle Türkiye deki bu arkadaşların daha aktif ve performans göstermelerini bekliyoruz...

Profile picture of Geoff Kukard

Geoff Kukard on Dec 14, 2020 at 2:43 pm

Thanks so much for your comment Serhat. Our publisher manager Batuhan would be happy to discuss this further. You can reach out to him at [email protected] skype: batuhan.adcash

Profile picture of wasim

wasim on Jul 10, 2020 at 9:00 pm

can I combine ad cash with google ad sense ads . I have google ad sense accout

Profile picture of Yemyht

Yemyht on Jun 08, 2020 at 12:58 pm

Nice information. Thanks

Profile picture of Geoff Kukard

Geoff Kukard on Jul 27, 2020 at 9:46 am

Hi Yemyht We're glad you found this article helpful. Thanks for the support and all the best in putting this monetization guide into practice.

Profile picture of William

William on Aug 20, 2019 at 1:13 pm

I know ad networks like to have high traffic from the get-go. But to get started, even if it is not optimal traffic, it just makes the website look more active if there are ads running.

Profile picture of Geoff Kukard

Geoff Kukard on Jul 27, 2020 at 9:58 am

Hi William, Solid comment and very good point. Having a few eye-catching ads on a webpage can go a long way to generating interest and make the page feel more interactive at the same time. Appreciate your response and good luck optimizing ads onto your own site.

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