With the holiday season just around the corner, you know what time it is – the Super Bowl of shopping, the grand slam of savings – it’s Black Friday and Cyber Monday!
Now, we know you’re all gearing up to snag those incredible deals, but hold up – if you’re a business owner or marketer, it’s time to kick your advertising game into high gear…
In the spirit of giving (and by giving, I mean giving your sales a serious boost), we’ve got some killer advertising tips to ensure your Black Friday and Cyber Monday promotions stand out amongst the deluge of other (and way less impressive) content out there in the wild!
Your Black Friday Cheat Sheet
Here are a few reminders as you prepare for the craziness this season:
🗓️ Important Dates
Black Friday Date 2023: November 24th
Cyber Monday Date 2023: November 27th
⚫ Black Friday vs. Cyber Monday ⚪
Black Friday focuses on businesses selling big-ticket items like laptops and TVs.
Cyber Monday is for businesses that mostly sell smaller appliances and sundries.
Whether you use one or both, you’re in for a ride. What type of a ride, you ask? We suggest the lazy river. That’s right – let us guide you along the way. We just need you to exist there and enjoy the stream… of money flow. Last year, $8.9 billion was spent globally during this shopping spree!
Most regions of the world observe this sales phenomenon, but consider targeting these countries:
Now that we’ve done housekeeping, let’s get into how you can maximize profits during Black Friday and Cyber Monday. We have two sections geared toward advertisers and publishers to help pinpoint exactly what you need. But before we get into that, we have some suggestions to boost sales and traffic this Black Friday/Cyber Monday season.
A balance between a couple of ad formats should be perfect. We suggest using both pop-under ads and interstitial ads to balance out how the user will be communicated to.
Black Friday for Advertisers
One word: e-commerce. Focus your targeting on e-commerce, as this is where the money’s at during this time. Retail products will already have been eaten up ad-wise, so let’s skip to the good part. Consider targeting these verticals:
🏇🏻 Sports Betting
🎰 Casinos and Gambling
🎮 Games and Gaming
💜 Online Dating
Now, let’s look at what using these ad formats for these verticals will look like.
One of our more successful ad formats to drive conversions, Pop-Under ads appear as a new tab below the one the user is scrolling and will be the last thing their eyes lay on when leaving the webpage. We strongly recommend using this as it allows for a seamless browsing experience for the user. This means they don’t feel pressured to purchase or (worse) go to another webpage and will continue to peruse through the current page (something website owners love, too).
Interstitials are known for their maximum visibility and reach, but the real magic of these beauts comes from their fixed delay in exit times. The ads come with a 5-second countdown window that can only be closed once the timer is up. With a larger display window and heightened visuals, Interstitials are the Ultimate Cure for Banner Blindness.
Black Friday for Publishers
For all you publishers out there, we’re going to focus on the ad formats, then move on to explaining more about the importance of traffic and how to increase the amount coming to your website.
Not Pop-Up ads. No. The Pop-Under ads are far superior in their subtlety to their “Pop-Up” brother. The Pop-Under ad is placed in a tab below the active browsing window and only appears once the user heads for the exit. They seamlessly integrate into the overall flow of the site and keep the disturbance down to a minimum.
Avoid ad fatigue. The amount of ads users see in this period can deter them from their website as they’d rather not be distracted by constant interruptions. Interstitial ads help fight this by fixing delays in their exit times. The ads come with a 5-second countdown window that can only be closed once the timer is up. Their larger frame brings in better visuals, copy, and graphics. Head over to the Adcash Platform and secure your Interstitial Ads for this coming Black Friday.
Key Tactics & Tips 🔑
🟣 Try In-Page Push Notifications as another ad format option
🟣 Use Autotag
🟣 Don’t forget to include Anti-AdBlock Tags
🟣 Start ahead of time and Test Ads ASAP (at least 48 hours before)
It’s in the Bag
As we wrap up this little Black Friday guide, remember that creativity and strategy are your best allies. Whether you’re a publisher or advertiser, harness the power of anticipation, stunning visuals, and, above all, authenticity.
Your Black Friday and Cyber Monday campaigns are not just about discounts; they’re about creating an experience, building a connection, and standing out in the crowded digital landscape. So, craft those irresistible promotions, ignite the excitement, and watch your brand shine in the holiday shopping spotlight.
Wishing you a Black Friday and Cyber Monday filled with record-breaking sales and satisfied customers. Happy advertising, and may the deals be ever in your favor!