Regardless of your level of expertise, keeping on top of performance metrics and adjusting campaigns to succeed on the fly can be a daunting endeavor for any advertiser — and that’s exactly why we created (and improved) the Performance Tab.
Rolling campaign analysis and optimization needn’t be so taxing — after all, there’s only so much time in the day. The Adcash Performance Tab exists to alleviate this exact issue, and with its new coat of paint, laden with enhanced features, kicking your advertising into high gear is now easier than ever.
From detailed overviews of campaign performance to offering real-time insights into key metrics such as click-through rates, conversion rates, impressions, the new and improved Performance Tab has everything you could ever need. Let’s jump right in and take a look at the how and what of the existing features, as well as peek at what’s brand new!
Performance Tab 💥
Gone are the days where crucial metrics hide in multiple tabs or spreadsheets, and simply finding what you need to succeed is like climbing your own digital (daily) Mount Everest.
So, let’s cut the optimizing time in half and dive into three new features on the Performance Tab, designed to:
- Show you EXACTLY how many auctions in your campaign have participated.
- Reveal your campaign Win Rate (i.e., the percentage of auctions your campaign’s bid won and that, as a result, converted into actual ad impressions)
- ROAS of your campaign.