CPA Target Bidding Set Up Tips
CPA Target takes the heavy lifting out of campaign optimization. With a few simple setup tips, you’ll be saving and earning on a host of different campaigns before you know it. Keep the below in mind when setting up your campaign.
Match your landing page with the right supply source
When putting together your landing page, make sure you’re tailoring it to the right traffic. Find your niche and target top-converting traffic sources with unique landing pages and CTA’s. Find out more about landing page optimization with this handy Guide to Landing Pages.
Set Higher CPA Target Bids
The CPA Target tends to deliver conversions at a lower price than your initially targeted cost. So, trust it! It won’t let you down! Set your bidding higher than you might have done in the past and, if your targeting is accurate (and it ends up converting nicely), you’ll get cheaper conversions every time!
Set a reasonable daily budget
If you aim at spending $15 daily (or similar), your chances of getting proper exposure and increased traffic volumes are relatively low. You’ll need to have enough skin in the game for you to get back your initial budget, plus a whole lot more! Send your campaign buy-in through to the CPA Target motherboard and bid according to the going target.
And, as we come to the end of our CPA Target bidding round-up, here’s a practical example of CPA in action.
CPA Target Bidding Case Study
An Affiliate marketer using Adcash as one of his primary traffic sources recently put together a CPA Target campaign to promote a well-known VPN product. They’ve been kind enough to share their results with us.
||NordVPN (standard design landing page).
||Pop, Interstitial, In-Page Push
||Desktop & Mobile
||CPA Target Bidding (with a $40 CPA goal)
|Website Thematic Targeting
||Arts & Entertainment related websites only
From April to August 2021, they ran the campaign across 36 different geos with the same CPA Target set across the board (a combination of tier 1, 2, and 3).
The campaign ran across both Desktop, and Mobile split according to 3 top ad formats (Pop, Interstitial, and In-Page Push), with individual campaigns per ad format.
It quickly became apparent that the CPA Target Bidding tool helped deliver conversions below target. For this reason, it was easy to scale up the campaign by increasing daily spendings (which were initially set at 150e/day).
Desktop Vs. Mobile
Desktop took 95% of all conversions, with an Actual CPA vs. Target CPA ratio of 20.5% (Average conversion cost of $8.2 vs. target set at $40). In comparison, Mobile came out to 5% of all conversions, with an Actual CPA vs. Target CPA of 51.4% (Average conversion cost of $20.5 vs. target set at $40).
The top-performing geos were The United States, The United Kingdom, Canada, Germany, and Sweden in terms of conversions volume.
Additionally, there was no need to blacklist low-performing traffic sources manually. The automated bidding structure was adjusting its bids to account for low converting sources and quickly stopped buying from them.
To improve the overall ROAS further, they made some adjustments to the Operating System and Device targeting. Those with the lowest performance were removed entirely, although the automated bidding was doing it by itself. However, in this case, it was a little quicker to take care of this manually.
After having checked users’ quality with the advertisers, there was room for an affiliate payout increase, so the ROAS improved even further. Overall, the actual CPA ended up being around 80% cheaper than the target, which is pretty unbelievable, even for a Tier 1 geo!
The overall savings from using CPA Target Bidding ran into the tens of thousands. And the best part? As of writing this, the conversions continue to keep streaming in at a higher level than usual. There was a massively visible difference between Target Spending when setting up the campaign vs. the actual budget leaving the advertiser’s account.
That’s that. We hope your next campaign using CPA Target Bidding will be the best yet! As always, reach out to us right here if you have any questions or want to boost your performance with tailored tips. Also, feel free to leave a comment in the box below, and we’ll make sure we get in touch pronto!
Bye for now!