Keeping on top of your budget allocation on a daily basis, all while managing multiple campaigns can be a major headache — we get it. Constantly having to track when’s the best time to pull back on unnecessary ad spend, as well as monitor the ideal windows of opportunity for releasing more budget isn’t just a time sink, but a serious stressor.
But it’s not all doom and gloom! With a case study at the ready, we’re here to show how our Daily Budget Optimization feature can supercharge your campaigns and extricate you from the prison of micro-managing your budgets!
What is the Daily Budget Optimization Feature?
A strategic budget management approach is key to maximizing your campaign’s impact without breaking the bank. That’s where our innovative Daily Budget Optimization feature comes into play. This intelligent strategy empowers you to make the most of days when traffic and Return on Ad Spend (ROAS) are poised to peak. How? By dynamically adjusting your budget to ensure your campaigns shine when it matters most, all while staying within your monthly budget allocation.
How it Works
Instead of rigidly adhering to a fixed daily budget, Daily Budget Optimization empowers you to navigate your campaigns dynamically. On days when we anticipate higher traffic or a greater ROAS, your daily budget cap might be exceeded, but fear not — this is where the magic happens.
Let’s take a peek at a real-life example from one of the campaigns on our platform. By harnessing the power of Daily Budget Optimization, this campaign yielded unprecedented results:
|OS:||All iOS versions|
|Bid Type:||CPA Target|
|Daily budget:||200 EUR|