Digital ad fraud is something that all advertisers deal with daily. So, how can you protect yourself from it? We decided to learn from our in-house experts and find out what exactly Adcash is doing to prevent it.
It’s no news that digital ads’ usage is growing year by year, soon overtaking other advertising channels. That’s also supported by the fact that the digital advertising market revenue reached over $250 billion in 2018 (Statista). All of this isn’t surprising considering how much time people spend online, logically, it’s the best place where to reach them. So, it seems there’s no stopping of the digital ad bandwagon… or is there?
People constantly find more creative ways to deliver ads to every one of us but at the same time, the ad fraud percentage keeps growing as well. About $20 billion is lost to ad fraud each year (Digiday), making it a force to be reckoned with. As always, with the birth of new solutions, come the inventions that try to cheat them. Clearcode made a good point about the fact that if the digital ad spend continues to grow, so will the ad fraud since ad fraudsters follow the money.
So, what does advertising fraud look like? It’s usually about creating fake ad impressions, clicks or any type of conversions, showing ads outside of a consumer’s view or using other fabricated methods to deliver ads that aren’t seen by real users.
Maxime Chevallon, our COO, and Marja Kiisverk, our Product Manager will talk about what Adcash is doing to fight the ad fraud and what’s different about our anti-fraud technology.