Got a product and want to start promoting it using digital marketing? Look no further.
if you’ve just setup a business, whether it’s selling cookies (the tasty kind) or software, you’re probably going to want to invest some time and money into growing that business using the power of digital marketing.
But what do you actually need to get started in digital marketing? Before we dive into the detailed stuff, let’s quickly summarise the key elements of what you need when you’re looking to promote your business online.
What do you need?
What are you selling? Is it a product, a service or something that falls completely outside the standard realms of accepted logic?
Who are your dream customers? Whatever it is you’re offering, know who it is you want to sell to.
An offer (kind of optional, kind of not)
Offering some kind of incentive to drive sales is a great way of growing your customer base. Although be careful if you’re working with tight margins.
Kinda like your store front, especially if what you’re selling is digital. It should be clear, concise and engaging. It should let whoever’s looking at it know what you’re about and drive them to convert.
This is where / how you will reach your audience. There’s a huge range of options to choose from – social media, email, display search etc.
Or ad banners as they’re also know. They come in many different sizes. Experimentation and optimization are the key here.
Some landing pages
If you’re doing any kind of digital marketing, you need somewhere for your potential customers to reach. Make it short, sweet and totally geared towards converting them into a customer.
Money, as they say, makes the world go round. And it’s pretty much the same in digital advertising. Have a budget for advertising online if you truly want to succeed.
Okey dokey, now you’ve got a vague understanding of the key elements needed to start putting together a digital marketing plan, let’s dig a little bit deeper and explore each of these elements a little further…
Know your product
This should be kind of obvious, but it can get overlooked. Before you plow through and start creating your ad campaign(s), take a step back and try to truly understand the nature of what it is you’re trying to sell.
This is key, because it will help you make more informed decisions later on in the process and, most importantly, avoid throwing money away on things that won’t help drive your revenue.