Valentine’s Day Marketing Tips 2024

Being one of the top 5 most celebrated holidays in the USA, with consumers set to spend $26 billion, advertisers can’t afford to ignore Valentine’s Day 2024.

Valentine’s Day continues to be celebrated by more than half (52%) of consumers. Each American consumer will spend an average of $192.80, an increase of 10% from 2022. Online shopping for Valentine’s Day gifts remains the top destination, with 35% of consumers anticipating purchasing online.

You read the numbers. You see the graph. Now let’s talk about the best marketing tips during Valentine’s Day and how you can grow your business in the online advertising space and boost your ROAS.

Real quick. Before we get into that, here are some facts surrounding Valentine’s Day to inspire your next campaign.

Valentine’s Day Fast Facts

💜 Date of Valentine’s Day 2024: February 14 💜 

💜 Observed for more than 1,500 years 💜

💜 A day to celebrate romance, love, and affection 💜

💜 The 5th most celebrated holiday in the USA 💜

💜 62% percent of consumers aged 25-34 plan to celebrate this year 💜

💜 Experience as a gift on the rise 💜

 

Countries Celebrating Valentine’s Day

While there are several countries globally that celebrate Valentine’s Day, there are a handful of countries that spend the most per population. When geotargeting, consider these countries:

USA 🇺🇸	UK 🇬🇧	GERMANY 🇩🇪	AUSTRALIA 🇦🇺
SPAIN 🇪🇸	FRANCE 🇫🇷	ITALY 🇮🇹	INDIA 🇮🇳

 

Verticals

It goes without saying that focusing on Dating and E-commerce verticals during  Valentine’s Day is the most strategic.

When operating in these verticals, consider offering a discount or promo. With this discount/promo, you could use a countdown clock window or add widgets to the landing page. Indicating the end time of a consumer event will entice the user to think about whether to pull the trigger and purchase or not.

User Interest

The advertiser platform provides countless interest options to target users. Since Valentine’s Day revolves around romance, targeting specific interests can be tricky as not every romance looks the same or has the same interests. You’ll need to be proactive about what type of customer you’re targeting. If you’re targeting single men, iGaming and Sports are great options.

The Gift That Keeps on Giving

Get your mind out of the gutter. We’re talking about experiences. Nearly one-third of consumers plan to purchase an experience as a gift during Valentine’s Day! These gifts are typically purchased online. 

Here, you can specifically and successfully target which type of user sees your ad and from which website category — if it makes sense for your business or platform, be sure to enable your campaigns to accept adult traffic as it’s a leading vertical.

Popular Gifts for 2024

According to the National Retail Federation, the top five gifts in 2024 are anticipated to be:

 

Top Ad Formats

We have a strong range of ad formats, giving any advertiser an opportunity to experience a higher ROAS. We recommend using all formats available to ensure you’re receiving the best options for your return.

However, marketing your product/service in an online advertising landscape during Valentine’s Day is difficult as ad placement is competitive. For this reason, focusing on pop-under and interstitial ads will be the most effective advertising.

Pop-Under Ads

The ad most consumers prefer amongst the tide of great format options is pop-under. We preface this as you want your ad to stand out among the crowd in a good way, not because it was a nuisance to the user. Instead of the bold and sometimes aggressive nature of the pop-up ad, which jumps out at you, pop-under quite literally pops under the browser the user is currently viewing.

Interstitial Ads

One of our highest-performing ad formats, interstitial ads offer you a way to target customers with the least intrusive approach. It’s important to note the importance of intrusive ads because of the competitive nature and bombardment of content during Valentine’s Day.

Although your ad placement may be sublime, intrusive, and ineffective, ads will lose customers and decrease profit margins. You don’t want that, and we don’t want that for you. Opting for interstitials allows customers a seamless browsing experience AND uses your effective ad to engage with the customer in a way that is more likely to convert.

This is a time when significant others are challenged to be creative with their romance, so why not hop on the bandwagon? The more creative and interesting your ad is, the more likely users will engage and ultimately convert. 

You’ve got this. Happy Valentine’s Day, and good luck with your campaign optimization this season.

As always, we’re ready to help — contact us anytime with questions or comments.