1. 1.Interstitial Ads in 2022
  2. 2.What are Interstitial Ads?
  3. 3.The Benefits of Running Interstitial Ads
  4. 4.Top Verticals for Interstitial Ads
  5. 5.How to Monetize Interstitial Ads
  6. 6.Interstitial Ads: Onsite Optimization Features
  7. 7.Essential Interstitial Monetization Tips

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Interstitial Ads. The Ultimate Cure for Banner Blindness!

In a world of so much competition, how do online advertisers and affiliates generate effective campaigns, cut through the noise and bring in higher conversions?

We see thousands of online ads per day, and with so much exposure to onsite content, offers, sub-tabs, and pages, it pays to be selective.

What is Banner Blindness?

Interstitial Banner blindness is a phenomenon where website users either consciously or subconsciously ignore information presented onsite as banners. This form of selective attention protects against irrelevant information and is a filtering mechanism designed to keep the user experience intact and protected.

Interstitial Advertising in 2022

Welcome to the age of Interstitial Ads! These full-screen formats are designed for dynamic audience interaction and engagement, and when used in line with SEO and search, produce strong results on both sides of the advertising spectrum. 

But now, the game just got better with Overlay Interstitials. Specifically geared to mobile web and desktop, this alternative to the full-screen interstitial will set you on the road to the ultimate online presence.

If you’re looking for some sure-fire tips to build and run your next all-star campaign, check out the Adcash Advertiser Platform Users Guide

What Makes an Eye-Catching Online Ad? 

We’re all living in a frenzy of “Buy Now!” “Sign up!” and “Limited Offer!” overload!

According to a study done by Microsoft, a person’s average attention span clocks in at around 8 seconds. That puts us in third place behind chimpanzees (+/- 20 seconds) and dogs (+/- 35 seconds). If that’s true of where we’re going, then it’s fair to say that today’s ads should be… 

📢  Clearly communicated,

📶 Compatible with multiple devices and operating systems,

🤷  Appropriate as well as interesting to the audience, 

👀  And ultimately? ATTENTION-GRABBING! 💥💥💥

So, where does Interstitial take the fight for attention? 🥊

What are Interstitial Ads?

Interstitials are interactive ads that appear while a particular web page or app is loading. They act as the transition point between different types of content and user activity. 

Adcash overlay format. Desktop view

By design, these ads are highly noticeable to the user. The content appears during the natural breaks in the user experience, creating more organic visibility, through an immersive digital experience. 

Interstitial Ads for Mobile

Overlay Interstitials are smaller than standard Interstitials ads. Optimized for both mobile and desktop, these dynamic ads are flexible and less intrusive to site visibility and scrolling capacity. 

Adcash Interstitial Overlay ad format launch Mobile display version

Additionally, you can opt to have the ad skipped or run it on a 5-second countdown window. This unique format is entirely compliant with Google and the Better Ads Standards coalition. 

But how does optimizing for Interstitial improve your bottom line on both sides of the advertising spectrum? 

The Benefits of Running Interstitial Ads

So, what are the benefits of running Interstitial Ads in 2022? How do they differ from other formats and how can you use them to full effect in your next campaign?

A Higher Click-Through Rate

Users can either click on the ad or opt-out and skip it. Either way, a resulting 50/50 click-through rate makes for higher visibility potential. 

Stronger Messaging/Visuals

Interstitials are the ultimate cure to Banner Blindness. The ad’s full-screen display format is easily recognizable and gripping, while the added space for eye-catching creatives drives home the offer, resulting in higher conversions. 

A Longer Countdown Window

Interstitials use a 5-second countdown window, ensuring your creatives will have ample time to load and display to the end-user before exiting. 

Direct Traffic Sources

Interstitial ads allow you to target direct traffic sources from the Adcash SSP while achieving higher conversion potential and further reach. 

So, if Interstitials are the Ferrari of ad formats, then the right vertical is the difference between a world-class highway or a dusty country road. 🏎️

What Are The Top Verticals for Interstitial Ads?

We’ve put together a list of top verticals showing strong traffic and a high-performance probability in 2022. They include the below categories.

🎥  VOD/streaming services

👾  Gaming

💻  Utilities (i.e.VPN/Antivirus)

🎰  Gambling (casino and sports betting)

💰 Finance (Crypto, Forex & trading)

⚡  Browser extensions

💔  Dating

🎫  Sweepstakes

📱  Mobile Apps

🚴  Fitness

🍔  Food and beverage

🚘  Transport/taxi services

So, you’ve found the ideal ad format, but you’ve got no offers to drive your conversions home with? Never fear! We’ve put together a guide on How and Where to Promote the Best Offers. Check it out and never run short on affiliate programs, networks, or traffic sources again. 

How to Monetize Interstitial Ads

If you run your own website and you’re looking to monetize traffic with high-quality ad placements, the below Interstitial features may be just the ticket. These optimization tips can be done directly from the Adcash Publisher Platform and used to full effect on Interstitial placements. 

We have a lot of advertisers who are successfully using Interstitials and we know they’d love to test out your traffic. Sign up to the Adcash Publisher Platform and start monetizing your traffic to the fullest. 

The Benefits of Interstitial Ads for Publishers

This ultra engaging format carries high CTRs and even higher eCPMS, which allows Publishers to monetize both desktop and mobile web traffic. 

A full-screen interstitial ad overlays your website whilst keeping the overall user experience intact. The format stays compliant with Google and the Better Ad Standards Coalition. Added to this, cutting-edge optimization technology ensures that only the most relevant ads are shown to your audience.  

Interstitial Ads: Onsite Optimization Features

In order to keep your experience super easy (and consistently profitable) our team has put a lot of time into creating an interstitial unlike any other. We’ve got special features that make the ads far less intrusive, whilst at the same time, improving the overall user experience for site visitors. 

Frequency Capping 

Where you’re able to fully customize your frequency capping and choose how many times your users will see ads in a chosen time frame. 

Delay Interval 

You can choose when and how you want to show onsite ads to your visitors, such as choosing a 5-second delay after they’ve landed on the site. This will come in especially handy if these visitors are new users and still getting to grips with your offers and services. 

Interstitial as Overlay

Our latest feature is the Interstitial Overlay. This ad will never cover your website entirely, therefore allowing your users to stay uninterrupted and fully engaged with your website’s content. Added to that, our interstitials can now be conveniently resized to 600 x 500 on desktop and 300×250 on mobile, resulting in increased user-friendliness and the same capacity for great monetization.

Essential Interstitial Monetization Tips

Here are a few essential website monetization tips that you can put into practice as you adopt Interstitial Ads for increased onsite earnings. 

Combining Ad Formats to Full Effect

Combining Interstitials with Pop-Under ads is a strong tactic for most campaigns. In no time you’ll see an increase in both impressions and overall earnings. That being said though, an ad format should be used separately in different campaigns. 

Stick to one format per campaign so that your traffic will never be diluted and your user attention won’t get split. Combine them correctly onto different platforms, i.e Pop-under for a desktop campaign, Interstitial for a mobile campaign, etc.

Hint. We recommend using two full-screen ads at the same time. Want to know how?  Get in touch with our team and we’ll show you.

Choose The Right Ad Network

Running too many ads from opposing networks at the same time may affect your user’s onsite experience. Platforms like Adcash will direct you to high-quality, well-targeted ads, handle the annoying optimization legwork, and free up your time to focus on your site management.

Run Multiple Tests at the Start of Your Campaign. 

To ensure you get the highest revenue from your website traffic, you may need to run different setup tests, depending on the nature of your website and its volumes. Our optimization feature needs at least 48 hours of constant traffic to collect the best results, however, once the formula is spot on, the sky’s the limit! So, sit back, relax, and enjoy the show.

For website optimization tips and techniques, visit the Essential Website Monetization Guide 

Refer New Publishers & Boost Your Earnings

Refer other publishers to the Adcash platform and we’ll guarantee you earn a 5% lifetime commission for every new lead. It’s how we say “thanks for the support” and keep you in the loop as to what’s happening in our world.

That’s it for now, but keep an eye out for future features. We’ve got a bunch of developments headed your way, designed to keep your audience’s onsite experience crisp, clean, and ultra-engaging! Reach out to one of our team here and we’ll help you tailor your impressions to the tee! 

Good luck on your journey and all the best for making the most out of Interstitial. 



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1 comment

Profile picture of Geoff Kukard

Geoff Kukard on Jul 27, 2020 at 9:32 am

Hi Alvyan, Thanks for reaching out to us. So this could be happening for one of two reasons. Firstly this might have something to do with the Implementation type (ie. the wrong implementation might be in place) or perhaps it's something to do with the fill rates (meaning we currently don't have campaigns for this GEO) We'd love to help you look into this a little more. Please ping your account manager, or get in touch with us at [email protected] and provide us with your publisher ID.

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