Share your Results and Win with Dynamic Pricing
Before we launched to the big wide world, we ran a closed beta test with a few of our affiliate marketers from different parts of the globe. They gave us some awesome insight into how Dynamic Pricing helped them boost their ROI, and the results are in! 🤩
We’ll be sharing a few of these with you throughout the post AND…
We’re actively looking out for more short case studies. Take a minute to fill out a quick survey at the end of the article and you could WIN some cool prizes to help us celebrate the future of online advertising.
Keep reading to find out how. 📚
All said and done…
What are the Dynamic Pricing Quality Tiers?
Powered by cutting edge machine learning and predictive algorithms, we’ve broken down global traffic into their tiniest variables and attached a quality tier label to them.
We segment and cost bids according to the quality of the publishers and the caliber of traffic they generate to their site.
Quality Tier 1
This tier consists of the absolute best-performing traffic segments that can be sourced. They are filtered and refined to produce consistently high conversion rates and ROI from campaign to campaign.
Since this segment has been pre-filtered, you won’t find the same volumes of traffic that you’ll find in Quality Tier 2 or 3, and the prices are higher, but the ultimate upside is that this tier produces the richest traffic sources and puts you directly in line with your consumer base.
Quality Tier 2
This is the middle ground and, arguably the best of both worlds. The traffic segments in this tier are still converting well, but a little less so than Quality Tier 1. However, you can still get really nice results and a good ROI at a competitive purchase price. The traffic volume will be higher than the top tier range, but on the same account, come in at a more than reasonable price.
Quality Tier 3
Welcome to Tier 3. The traffic volumes are high here and in turn, the conversion rates are lower BUT the bidding price is as low as it gets. Play your cards right, have a good idea of what you’re looking to get out, and this tier has the potential to convert just like the others. There may just be a little more guesswork involved but it’s well worth the extra research.
Before we delve into the benefits of Dynamic Pricing, here’s a testimonial from the folks over at Eshkol.
We’ve been working with Adcash for about 5 years and we’ve been really happy with this partnership. I call it a partnership because I have always been close to my Account Manager and every time there was a new feature coming out, we were able to test it out together and generate a nice profit on both sides of the scale. A few months ago I saw an increase in my eCPA. I was trying to optimize my campaigns but still, I was far away from my KPI’s and I shared my concerns with my Account Manager who offered me a new solution. This was when we started to use the Quality Tiers traffic tool and placed different bids according to the quality of the publishers. In the short-term, I have been able to see the increase in the performance and we have been able to bid in a more direct and accurate way since then. I have tested this tool with many campaigns and the results have been really positive so far.
Without further delay, let’s dive into the…