Content

Content:

  1. 1.The Age of Dynamic Pricing 🤩
  2. 2.Dynamic Pricing Quality Tiers 🧐
  3. 3.Benefits of Dynamic Pricing 😎
  4. 4.Tips 💜

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Introducing Dynamic Pricing!

How to keep pace in the fast-changing world of technology? We believe the “one size fits all” approach to online advertising and traffic sourcing doesn’t cut it anymore. So here we are today to help you escape that using our Dynamic Pricing! 

We’ll introduce you to this life-changing bidding system but tell you all about it without sparing any details! Moreover, we will add some and tell you about the Quality Tiers and their benefits, plus share expert tips from our team! Let’s go! 🚀

Affiliate marketers and media buyers find themselves in an industry locked behind a “digital curtain” of sorts, where the quality of traffic they’re bidding on is not always visible, measurable, or capable of giving them the returns they’re looking for. 

What if there was a way to

  • Spend less on high-quality traffic
  • Save a whole lot of time on campaign optimization
  • Run top CPM campaigns and never overpay again 

Well, we might just have the answer. 

Enter the Age of Dynamic Pricing! 🤩

As of November 2020, we’re launching the ultra-effective, oh-so-awesome Dynamic Pricing Model and Quality Tier bidding system. 

What is this Dynamic Pricing? – Well, it’s pretty simple. 

We’ve been working to break down different countries’ traffic sources into bitesize segments. Powered by cutting-edge machine learning and prediction algorithms, the system can analyze all the other variables that make for “high-quality traffic” and send them back to you in three easy-to-navigate Quality Tiers.

Not all traffic sources carry the same ROI; some perform better than others. For this reason, Quality Tiers exist – to bring Competitive Bidding to the Adcash DSP platform.

What is competitive bidding? Well, say you were to run a fixed CPM campaign at $2 for every impression you stand to get. This process would place you in Quality Tier 2 and keep you from stepping into Quality Tier 1 (which costs around $3.5 CPM). On the same account, Quality Tier 3 traffic at $1 per impression wouldn’t match up to your budget and won’t interfere with your campaign. 

You would always advertise in the price range you originally budgeted.

To put it simply, gone are the days where an advertiser ends up paying $2 for 10c traffic (or vice versa).  

Welcome to the age of quality traffic sent straight to your digital door. Segmented, filtered, and ready to use at the drop of a hat. 🎩

Taking daily updates and data from the last seven days, we analyze the performance of each traffic segment in real-time and bring them straight to your door, split up into 3x Quality Tiers, and optimized according to… 

📈 Performance

💰 Conversion Potential

⚖️ Volume

🧨 Efficiency

Time to get into what each Tier entails! 

What are the Dynamic Pricing Quality Tiers? 🧐

Powered by cutting-edge machine learning and predictive algorithms, we’ve broken down global traffic into their tiniest variables and attached a quality tier label to them. 

We segment and cost bids according to the quality of the publishers and the caliber of traffic they generate to their sites.

Dynamic Pricing Adcash Platform

Quality Tier 1

This tier consists of the only best-performing traffic segments that can are possibly sourced. They are filtered and refined to produce consistently high conversion rates and ROI from campaign to campaign.  

Since this segment has been pre-filtered, you won’t find the same volumes of traffic that you’ll find in Quality Tier 2 or 3, and the prices are higher. Still, the ultimate upside is that this tier produces the richest traffic sources and puts you directly in line with your consumer base. 

Quality Tier 2

This Quality Tier is the middle ground and, arguably, the best of both worlds. The traffic segments in this tier are still converting well, but slightly less so than Quality Tier 1. However, you can still get excellent results and a good ROI at a competitive purchase price. The traffic volume will be higher than the top tier range, but it will come at a more reasonable price on the same account.

Quality Tier 3

Welcome to Tier 3. The traffic volumes are high here, and the conversion rates are lower, BUT the bidding price is as low. Play your cards right, have a good idea of what you’re looking to get out, and this tier has the potential to convert just like the others. There may just be a little more guesswork, but it’s well worth the extra research.  

Before we delve into the benefits of Dynamic Pricing, here’s a testimonial from the folks over at Eshkol.

“We’ve been working with Adcash for about five years and are delighted with this partnership. I call it a partnership because I have always been close to my Account Manager, and every time a new feature came out, we tested it together and generated a nice profit on both sides of the scale. A few months ago, I saw an increase in my eCPA. I was trying to optimize my campaigns, but still, I was far away from my KPIs, and I shared my concerns with my Account Manager, who offered me a new solution. This happened when we started to use the Quality Tiers traffic tool and placed different bids according to the quality of the publishers. In the short term, I have seen an increase in performance, and we have been able to bid more directly and accurately since then. I have tested this tool with many campaigns, and the results have been positive.”

Eshkol

Without further delay, let’s dive into the

Benefits of Dynamic Pricing 😎

One of the top benefits is setting up three bids per country according to traffic performance (quality tier bids) or one bid per country

When choosing three bids per country, you’ll be able to bid higher for top-performing traffic segments (i.e., Quality Tier 1) and lower bids for the remaining ones. Get in touch with us here, and we’ll gladly take you through this unique incentive in more detail. 

Some other benefits include:

  • Firstly, you’ll never overpay for CPM campaign traffic again. You’ll always know what you’re getting and where it will take you. No one wants to burn their budget and resources on ineffective traffic. That’s why Dynamic Pricing is fast, simple, and ultra-effective.
  • You’ll save a lot of time on campaign optimization, freeing up valuable resources to focus on other elements of the advertising journey. You’ll have more time to analyze the winners, generate stunning creatives, and experiment with different formats and Geos.
  • You’ll be able to run your campaigns successfully right from day 1. The Quality Tier model sees that you’re always focusing on the right traffic from when your campaign starts to run. In turn, you’ll see the results come in quicker, allowing you to capitalize on what works while giving you that much-needed insight to repeat your success story again and again. 

The above benefits come directly from using Quality Tiers to separate traffic costs according to volume, conversion rates, and efficiency. 

Before we jump into some campaign optimization tips from the Adcash team themselves, let’s take a quick case study from Radovan S, from Slovakia.

“My advertising manager contacted me to participate in the Quality Tier Beta test. This offer was perfect for me as I cannot track any performance or source ID. The pricing on the actual value of the traffic helped me gain better ROI than I did before on one price for all CPM. It was good to see that I didn’t pay that much for traffic worth 20 cents CPM in Slovakia.”

Radovan S.

Remember, we’re always available to help you tailor and optimize your campaign for maximum results. Reach out to us here, and we’ll give you all the tips and tricks you need to make the most of Dynamic Pricing and secure the best traffic sources for the right price. In the meantime, we’ve put together a few tips to help you get the most from the road ahead.

Tips from the Adcash Team 💜

  • This tip is for when you first start with your campaign. When going into your first campaign setup, always spread your daily budget evenly over 24 hours. This point is crucial as you can go back and analyze which hours of the day saw your campaign performing the best.
  • Using the Quality Tier macro will allow you to receive data straight to your tracker, speed up your optimization, and know where to focus your budget.

That’s Dynamic Pricing and Quality Tier bidding in a nutshell. Think you’ve got the grounding to start earning? Sign up with Adcash today and kick your online advertising into overdrive! We’ll end off with a testimonial from Gilad M. from Macedonia. 

“I am a big fan of the CPA Target model, but sometimes it just doesn’t take off, or it’s too slow for my liking. So I tried the Beta program for the Quality Tiers, which helped me up my game in countries where I struggled with my brand’s campaigns. Finally, I got a competitive edge, which I saw straight away from the performance generated on each Quality Tier. Quality Tier 3, for instance, had much higher volumes, but I didn’t overpay for it and still managed to get a good ROI. Quality Tier 1, though, is pricey at first glance. I suggest you try it but keep a good eye on it. Also, use the macro to get the Quality Tier info to your tracker.”

Gilad M.

Are you looking for some sure-fire wins to start your Dynamic Pricing journey? You can never go wrong with sports; the global appeal is phenomenal. Why not Score a Touchdown with us during the NFL and knock your sporting game out of the park!? 🏈

Walk into the age of Dynamic Pricing confidently. Get the returns you deserve and eliminate the guesswork while you’re at it. It’s straightforward, easy to use, and ready to run. 

All the best in your online advertising, and see you on the other side of awesome!!

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