The world of Ad Tech
It is fair to say that before coming to Adcash, I did not know much about the Ad Tech industry. Moreover, I only knew the fundamentals around advertisers/publishers and what they do.
However, once I joined the team, I took extensive time learning about the company and how we provide services for the advertisers to create ad campaigns and publishers to monetize their sites.
In Ad Tech, there is a lot to do. I managed social media accounts from organizing company events to running with a wide range of internal tasks.
Therefore, there was never a shortage of things to do at the company during my stay, and my head was constantly racing with every aspect of digital marketing under the sun.
There were a few challenges during my time, but the toughest one I faced was keeping my work organized. This, combined with the industry’s fast pace, led me at times, to fall behind on tasks, having to power through them as and where the opportunity presented itself.
What got me through was the team I worked with, having my back, helping, and encouraging me along the way. I got the amazing pleasure of being in touch with some highly skilled people who are all ad tech experts in their own right. These people helped me along the way to learn more, stay encouraged to work harder, and immerse myself in the industry.
If one thing helped me and can certainly help others in Ad Tech, it is always to be involved in communities and teams. Whether at a company or at an event talking to others, being a part of a community can help you keep motivated, learn trends, and help you stay positive and energetic!