What Is Voluum?
Voluum, in their own words, is “an advanced, real-time SaaS analytics platform designed for performance marketers and self-serve advertisers to track the progress and profitability of their online campaigns. The platform, powered by its database technology, enables the processing of billions of real-time data requests within the blink of an eye.”
The TL;DR version is that Voluum is ad tracking software designed to optimize all your campaigns.
They are known for integrating multiple ad formats and essentially connecting all of the elements. Basically, doing your job for you – who doesn’t want that? Voluum collects data about your visitors and conversions and helps you discover the most profitable combinations of traffic, ads, landing pages, and offers.
They’re not just a conversion tracking tool. Voluum can:
▪️Track: Monitor all your advertising efforts in one dashboard.
▪️Optimize: Identify the most profitable traffic and landing page combinations.
▪️Automate: Use the Automizer to manage campaigns based on pre-set rules.
