Blog Traffic. Key Organic Growth Hacks
Knowing how to get traffic to your blog has a few moving parts. You may have a strong SEO game with no problem optimizing your blog content for search engines. Perhaps you’re a wizard with words and have no problem drawing in readers with catchy titles and strong arguments. Or, maybe you’re a social superstar, able to connect and share your blog content across multiple platforms. But, if you’re not using all of these methods together, you’re not going to see the results. Knowing how to grow your blog traffic takes time, but, on average, these are the core rules to remember.
Write and post high-quality content frequently.
Optimize your blogs for search engines.
Distribute, share, and engage on multiple platforms and channels.
Check out the Essential Website Monetization Guide for actionable steps to monetize your site traffic.
How To Grow Your Blog Traffic. Key Organic Tips
Here are some essential steps for knowing how to generate blog traffic in 2022. We’ll take you through the most pressing key ranking factors including inbound/outbound linking, CTA’s, guest posting, and more.
Step 1: Speak Directly To Your Audience & Target Your Content
Understanding your target audience is half the battle won. Whether you’re an affiliate site, business blog, or solo writer, spend time on relevant forums, social platforms, review sites, and similar. Find your audience, see the types of questions they’re asking online (Quora is great for this), and deliver well-structured answers to burning questions.
Use Google Analytics to see where most of your leads are coming from and interact with them directly via guest posts, onsite comment sections, etc. Focus on sector-relevant content that is enjoyable, informative, and engaging.
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Step 2: Improve your Blog Site Speed
Your blog should be loading in 3 seconds or less to keep traffic onsite. Use site speed tools like GTMetrix, or similar to ensure that this is the case. If your blog is lagging, you can try optimizing your images, enabling compression, reducing redirects, etc. You can learn more about website/blog site speed from our friends at Moz.
Step 3: Optimize for Specific Keywords & Search Terms
The right keywords will make your blog rank higher in search engines. Decide on your blog topic and head over to sites like AHRefs to find the correct keywords/phrases that your audience is searching for. These days, it pays to go granular with your blog keywords. Always check the keyword difficulty and make sure you can stand up to the competition. Long-tail keywords that mimic real-world searches are the way to go.
Users are less likely to search “blog traffic” but more likely to type “how to get traffic to my WordPress blog.” When you’ve found your keyphrase make sure you incorporate it into your blog title, meta-description, and slug.
Step 4: Anchor your Blog Content
Knowledge-rich subject matter will always bring in more traffic, and clustering your blog sub-topics around an anchor page is a great way to rank higher. This process allows you to organize your content according to its relevance. For example, you could produce a series of articles on, say, “Email Marketing” and anchor them back to an ultimate guide that will include your products and services. The more inbound links you have to relevant material (be it a lander, product page, or anchor article), the more authority you’ll bring to the table for a given topic or niche.
Step 5: Add Inbound/Outbound Links
Whenever you reference a company, software, or service in your blog article, make sure you link to their site. These outbound links are a great way for new traffic to discover your blog, and if the company or service notices your post and likes what you’ve written, they may reciprocate and link back to you (also known as inbound linking). Additionally, never miss the opportunity to promote your previous posts with internal links.
Step 6: Update Older Content
Bring old blog posts back to life and give them a fresh spin. Do this every three months, and you’ll always have fresh content to share without starting from scratch. Try repurposing existing blog posts, adding the current year to the heading tag and slug, creating new synonyms to existing keywords, and linking to new sites and studies.
Comb through your articles and, where needed, update reviews, “best of” lists, and similar with new products and services. Check out the “People Also Ask” section on Google. Take the most pressing “How To” questions and answer them.
Step 7: Repurpose and Share on Other Channels
Once your old article is officially new, you can pull critical elements and repurpose them to maximize engagement. Take the key arguments and use them to answer questions on Quora. Combine the article with two similar pieces and create a gated whitepaper/success case.
Generate a beautiful infographic from critical takeaways, or reshare your updated article on social media platforms. Traffic that might have missed the first post may engage the second time around. Especially true if your blog cites current trends and carries relevance in 2022.
Step 8: Optimize for Mobile
More than half of all average blog traffic comes in through smartphones, and these days, it’s a must to optimize effectively for mobile. A sure-fire way to boost blog traffic in 2022 is to optimize for mobile. With 54% of the global population logging in from smartphones, you’re going to want to make sure that you have a solid mobile experience to bring in higher traffic and reduce bounce rates.
Break up your posts with paragraphs and spaces, use bold headers and place content summaries throughout the text to make mobile skimming easier. Keep your file sizes small, your mobile site speeds fast, and avoid aggressive advertising until you have a larger audience. While high-yielding ad formats like Pop-Unders and Interstitials are great for desktop scrolling, they can damage the user experience on a smaller screen.
Step 9: Write Guest Posts
Guest posting is one of the best ways to grow a blog. Reach out to blogs with a similar target audience (the bigger, the better) and offer to contribute for free. Place a link that takes the reader back to your blog page and directs them towards similar content, products, or services. Guest posting and link sharing will give you higher exposure to targeted traffic, expand your network, and help you rank higher in search. Be sure to add a few inbound links to your site and reference their site back to your blog.
Step 10: Create Strong Headlines
The best blog titles can quickly reflect the value of an article to the reader and encourage engagement. Numbers or percentages tend to drive home key points or trends. “Best of” lists round up specific niches or verticals. Controversial or open-ended questions boost curiosity, and bold statements can inspire further reading. Whichever titles you choose, make sure it’s informative, concise, engaging, and original. Check out these free blog idea generators to get your plan in motion.
Step 11: Include CTAs
Knowing how to build a high-traffic blog is half the battle won, but converting prospects is another challenge altogether. That’s why it’s imperative to include a good Call to Action in every post. CTAs can be anything from a hyperlink that takes the reader to a similar article, a visible button that encourages a purchase, or a field that encourages the reader to share your post with their respective social channels.
Whether you’re after increased blog traffic, shareability, subscriptions, or an outright purchase, make sure you have the right CTAs for effective audience engagement.
Thats is it for How To Grow Your Blog Traffic. Key Organic Tips. Thanks for following along, and if your blog is already rocking, you can sign up as an Adcash Publisher, host the most relevant ads for your audience and earn a solid monthly revenue in the process. Find out more here.
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