In-app time will continue to eclipse mobile by a ratio of almost 4 to 1 in 2016. With such an imbalance, it may seem like there is an obvious choice when deciding between in-app and mobile web…but, not so fast. Users have mixed feelings about when it’s best to use apps and mobile web.
Consequently, both environments will continue to have their place for advertisers in the foreseeable future. Ideally, you should probably be advertising within both. Alas, we don’t live in an ideal world where we have unlimited budgets to play with. More often than not, your budget will place constraints on your campaign goals and force you to make a tough call.
So, how do you decide when faced with an impossible choice? We don’t like tough calls either.
That is why we put together a quick comparison chart depicting where each environment typically outshines the other. As with anything else, this tool is dependent on context and that context is your budget and campaign goals. Factoring both with this chart will help you create a better strategy and know when to shift environments.
In-app and Mobile Web Quick Chart
If you enjoyed this infographic and want a more detailed discussion about each point of comparison, check our blog post out here.