Advertisers often struggle to choose in which countries they should run their campaigns and how much they should bid on different GEOs. Our new pre-set tier structure makes it easier to target specific GEOs and tailor bids per tiers/countries all in one campaign. It gives media buyers more flexibility to easily optimize their campaigns and achieve performance targets.
What are country tiers?
Country tiers are grouped GEOs and each tier consists of different countries. Tiers are widely used in the affiliate marketing industry but the way the countries have been grouped varies a lot. The difference between Adcash’s tiers and other ad networks/DSP platforms is the fact that our complex algorithms group countries in tiers based on the country’s competitiveness and performance results. Most networks manually choose their tiers by just “developed and developing” countries or use non-transparent logic to group them. Therefore, our tiers are dynamic and countries might occasionally move from one tier to another. This gives performance marketers a better overview of traffic quality and the average price on the platform.
Tiers are based on:
- Price offers (current bids on the platform)
- Traffic quality
- Traffic Price
Let’s look at the countries in different tiers. Remember though that the list of countries in the tiers might change often as it is based on real performance results.