Online advertising revenue model:
The way an advertiser can formulate a strategy for top online returns.
For online advertising, it is important to know which models are the best to use to achieve maximum effectiveness.
There are four main advertising revenue models: CPM, CPA, CPC, and CPI.
How users find and interact with your campaigns. Understanding your audience engagement is vital, and allows online advertisers to know what works and what doesn’t.
Some of the top campaign trackers on the market today include Red Track and Voluum.
CPM, (Cost Per Mille or Cost Per Thousand), is when an advertiser pays the network after 1000 ad impressions.
If an ad network charges an advertiser 5 euros CPM, they’ll pay 5 euros every time an ad reaches 100 impressions.
An affordable option and allows for a steady increase in brand awareness and product exposure.
CPA (Cost per Action) is when an advertiser pays for every action done on an ad.
For example, The publisher is paid when the ad generates new leads for the website.
This revenue model can help publishers and advertisers get rewarded on both sides. Publishers need to be strategic when placing the ad in a high-traffic spot. While advertisers seek to make their ads extra special for that magic action!
With CPC (Cost Per Click), an advertiser is paid every time a user clicks on their ad.
An advertiser can utilize this to bring in performance-based traffic and earn according to the rate of clicks!
CPI (Cost Per Install) is when an advertiser is paid per installation of an app.
It is a common pricing model for mobile apps, as it guarantees an income every time a user decides to install.
For more on these ad types and how they can be added to your digital strategy, check out the full article here!
These are the different ads that can be placed on site. Each ad format has its benefit and affordability.
Every ad format is slightly different to accommodate different ads and online advertising strategies.
Interstitials Ads appear when a website or a specific page is loading. The ad provides exposure and keeps the user experience enacted. Appearing while a page is loading or in between browsing.
Native Ads are a less intrusive way to advertise. They blend in seamlessly with the content.
They allow advertisers to have a clean and seamless ad on a website. At the same time, providing publishers with an effective way to improve their ad revenue.
Pop-Under Ads: appear behind the browser window, and only show once the window has been closed.
Pop-Under Ads can easily blend into the website’s layout and are less intrusive to the users.
For more information on how Pop-Under Ads work and their upsides, please check out the blogpost here!
In-Page Push Ads resemble push notifications. The ad pops up on the website and displays the offer in a clean and enticing way. Therefore, increasing the onsite performance for the advertiser and the earnings of the publisher.
Banner Ads are a tried and tested format placed on a large section of a website.
Skyscrapers – displayed to the side of the website.
Rectangle – displayed horizontally across the page.
Leaderboard – displayed at the very top of the website horizontally.
There is a lot more to the different ad formats than what meets the eye! If you want to explore them more, check out this handy post on How to Choose the Best Digital Ad Formats!.
CPA Target Bidding:
CPA Target Bidding is an online advertising strategy that optimizes a campaign’s traffic and performance to ensure that the advertiser can maximize the number of conversions possible. It is to make campaign management easier and more efficient and lower the cost of advertising.
Online advertising: User Interest Targeting
User Interest Targeting is a targeting function that allows advertisers to target users based upon their browsing preferences throughout their web browsing.
It uses collected data of the users’ browsing habits to figure out the best way for a campaign to reach the desired audience.
It is a function that allows advertisers to streamline their advertising direction to specific users for a more personalized and meaningful audience.
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