Creating a winning advertising campaign doesn’t need to be rocket science. A wealth of ad tech tools on the rise in 2023 has made online advertising and campaign creation more effortless than ever. Get ready for a spin around the Adcash Advertiser Platform.
Forget digital marketing degrees, coding academies, design skills, and hefty budgets. Essentially all you need to get started is a niche, an offer, an ideal audience, and the right online advertising platform.
So, stick around as we unpack everything you need to know to get yourself set up on the Adcash Advertiser Platform, including the below steps:
🌱 Registering your account & adding funds 🌱
💻 Mastering your advertising campaign setup 💻
🎯 Selecting the best targeting options 🎯
🌐 Excluding unprofitable zones & traffic sources 🌐
🎨 Loading your creatives using a variety of top ad formats 🎨
🚀 Adjusting your Bid/Budget Settings 🚀
Whether you’re a product owner looking to skyrocket your sales, an affiliate/media buyer looking to boost your conversions on a range of leading products & services, or an advertising platform on the lookout for new traffic sources, you can start running ads and generating revenue right away with the Adcash Advertising Platform!
Why Should I Join An Advertising Platform in 2023?
While Facebook and Google will continue to hold a large portion of the global online advertising market in years to come, there is ample space for leading online advertising platforms to make their mark and carve a vital niche in a $208 billion industry.
Indeed, siding with the right advertising campaign platform gives you full access to cutting-edge optimization technology, anti-fraud protocols, and a list of leading websites to place your ads. Furthermore, these platforms can remain agile and avoid bureaucratic red tape while bringing in 200 million unique users daily.
Here are some of the benefits of siding with a trusted advertising campaign platform in 2023:
🌐 Reach Global Audiences 🌐
Advertisers can unify their media buying efforts and access an exclusive network of top-tier websites and 200+ supply partners.
🧰 Save Time with Smart Bidding 🧰
Smart bidding technology has the power to optimize campaign traffic and performance while eliminating unnecessary manual work.
⛔ Advanced Anti-Ad Fraud Protocols ⛔
Protect your online advertising campaign from fraudulent engagement and bot traffic.
⚡ Fast & Effective Campaign Creation ⚡
Set up your campaign and start running global ads in the shortest possible time.
🚀 Multiple Online Ad Formats 🚀
Drive high-quality leads and generate conversions with multiple engaging ad formats.
🎯 Advanced Targeting Technology 🎯
Tailor your ads to the right audience with various targeting options.
✏️ Real-Time Tracking & Reporting ✏️
Monitor your campaign performance and make data-driven decisions on the go.
Adcash Advertiser Platform: Guide to Getting Started
Below are the steps to start running campaigns on the Adcash Advertiser platform. Once your account has been registered and approved, you’ll be able to get started immediately.
Disclaimer: We’ll cover essential advertising campaign examples, including creation, optimization, and targeting tips. However, suppose you’re looking for more information on a particular offer, niche, or feature. In that case, you can reach out to any of our in-house Advertising Managers for targeted tips and strategies.
Keep reading as we cover the step-by-step essentials to starting your first ad campaign rollout, from selecting the right targeting options and adding funds to uploading your creatives and tracking your conversions.
You’ll receive an email asking you to confirm your email address; from there, you can go ahead and get started. Remember that our compliance team will review your upcoming advertising campaign and approve it if it meets our platform criteria.
Don’t Forget to Set Up 2FA
These days, it’s more important than ever to have additional account security in place. Likewise, when registering your account, be sure to activate 2FA as an extra security layer. You can find out more about the 2FA account setup here.
Step 2: Create Your First Campaign
Here are the steps to create your first campaign on the Adcash Advertiser platform.
After the registration process, you’ll need to get your advertising campaign up and running. Click on the option to “Create a Campaign,” which will redirect you to the campaign setup page.
You’ll start by entering the name of your campaign so you can locate it at a later stage. If you’re planning on running multiple campaigns simultaneously, it’s helpful to add the name of the offer, the country, and the operating system.
From here, you’ll need to select your device type targeting where we’ve picked desktop, smartphone, and tablet, but depending on your campaign requirements, you’ll also have the option to target console or other device types.
Geo-Targeting: We’re targeting our campaign in Estonia and the United States. However, depending on your setup/targeting criteria, you can select any country you like or opt to go worldwide.
Potential Daily Impressions: Take note of the green inventory forecast widget at the top right-hand side of the panel. This indicates how much reach your campaign will have. The more narrow the targeting gets, the less traffic you’ll be exposed to, so be aware of this and try to find a good balance.
The widget itself is dynamic and will help you along the way by changing color according to your targeting.
Check out the Video Recap 📺 If you’re pressed for time and looking for quick advertising campaign essentials, check out the short video below, where Adcash Senior Advertiser Manager Evgeniy Martynov unpacks where and how to create leading ads using our campaign creation tool.
If you’re only looking to buy traffic from Adcash direct publishers, you’ll need to select only “Adcash” and deselect all other partners in the list above. Likewise, if you’d like to buy traffic from Adcash direct and indirect SSP partners, then you can leave all of the above boxes ticked.
Using all SSP partners at the same time will give you maximum reach, but keep in mind that if you are already working directly with one particular SSP, you may want to deselect them as you may not want to be buying the same traffic from two different places.
Strategy 1: Start with Adcash SSP only, which will narrow down your reach but will still give you enough insight into whether your offer can be successful in terms of its supply. You can also test with less budget.
Strategy 2: Tick all the SSPs and get the maximum reach available. However, you’ll need more budget to explore the different traffic sources properly.
You’ll also see a list of SSPs per format. Remember that the Advanced advertising campaign gives you access to multiple ad formats per campaign. Most of the SSPs that Adcash works with are Pop-Under supply sources.
Step 4: User Interest & Website Category Targeting
At this stage in your campaign creation process, you’ll have the option to target according to user interest or website categories. You won’t be able to use both at the same time. Remember that you don’t have to use the abovementioned targeting parameters for every campaign. If you’re running a CPM offer, you might find them beneficial; however, if you’re structuring your campaign around another payout model, you might not need to go so narrow.
User Interest Targeting
Here you can target users based on their browsing preferences. This will allow your campaigns to reach users (already segmented by Adcash) according to their interests. For example, if you select sports as your targeting category, ads will not only be shown to traffic currently on a sports-related website but will also display for users who have visited a sports-related page or site in the recent past.
Website Category Targeting
This targeting parameter optimizes for traffic that is visiting a specific website from the category in real-time (i.e., at the present moment). So, for example, if you only select sports, the platform will show your ad to someone currently visiting a sports-related website.
Step 5: Device, Content, Connection Type
Next, you’ll be able to go a little more granular and target your new campaign according to Device, Content, and Connection.
In the example above, we’ve chosen to target Apple Operating System, namely macOS. You have the option to target these devices only, known as “target only/whitelisting” (which we’ve done), or you can exclude them completely, known as “exclude/blacklisting.” You can do this by shifting between the two “Action” buttons.
As you whitelist/blacklist your targeting parameters, they will reflect in the “Rule” drop-down list as an action item and will be stored until you choose to remove them or swap them out with different parameters. You can also set your targeting according to browser name and version (i.e., Safari), as well as browser language.
Next, you can target your campaign according to key content parameters: domain, URL keywords, zone list, and traffic restrictions. The zone list is a crucial targeting component for optimizing your campaign at a later stage.
The feature allows you to blacklist unprofitable zone IDs or whitelist profitable zone IDs. You’ll be able to see which zones are performing well through a third-party tracker and utilize them to the fullest to boost your ROAS. You’ll also be able to see which zones are not performing and keep them out of your campaign.
Connection Type Targeting
The connection type allows you to blacklist and whitelist according to the internet connection of the end-user, i.e., according to their wifi, 3G, 4G, etc., while organization ISPs are useful for running mobile carrier targeting campaigns.
Step 6: Add Your Creatives & Select Your Ad Formats
Now it’s time to load up your campaign creatives and choose your ad formats. You’ll have five ad formats to choose from, which we’ll cover in more detail below. For this example, we’ve chosen to run Pop-Under. Something important to note is that Pop-Under only requires landing page creatives, whereas the other four formats require both a landing page and an image/banner/text.
As you select one or more of the five formats on offer, you can load up your campaign creatives (or marketing materials) by copying your creative URL into the information box provided and dragging and dropping your creatives onto the platform.
You’ll also see the available macros you can use to track and optimize your campaign through third-party trackers. This will allow the data coming from Adcash to cross over and be available in your third-party tracker/reporting tool. Find out more about macros here.
How To Choose Your Ad Formats
Below you’ll find five leading ad formats available on the Adcash Advertiser platform. The two main categories include Full-Screen Ads (Pop-Under and Interstitial) and Display Ads (In-Page Push, Native, and Banner Ads).
Pop-under ads offer massive potential for increased awareness. The ad seamlessly integrates into the UX flow by appearing behind the browser window, staying behind the scenes until the user logs out of what they’re doing.
Interstitial ads deliver high conversion rates for advertisers. Appearing in the time it takes for a website/page to load, Interstitials remain highly visible without being too intrusive. The ad also has a hard-coded 5-second countdown window that guarantees a delay in exit times.
These alert-like ads are the next generation of traditional push notifications. They’re well-targeted, highly engaging, and unobtrusive to a site’s UX.
Native ads blend seamlessly with almost any onsite content, generating high engagement and conversion rates.
These traditional display ads include three different layouts: skyscrapers, rectangles, and leaderboards. These ads are versatile and deliver high engagement.
Step 7: Set Your Advertising Campaign Budget & Bids
It’s time to set your budget. Firstly, you’ll be able to set your campaign up according to the times of day you’d like it to run (weekly distribution). You can choose to have your campaign run at certain hours of the day or allow it to run 24/7, which most advertisers opt for.
You can also choose to customize and cap your total campaign budget. On the campaign level, you can set a total amount (i.e., $1000) whereby the campaign will draw to a halt once the amount has been spent. The second option is a daily budget (i.e., $250 daily) where you can apply the time frame for which you’d like your budget to be spent.
Finally, you can select your bid type, i.e., CPM, CPC, or CPA Target. Please keep in mind that CPC cannot be applied to the Pop-Under format. If you can place a tracking postback, we recommend trying CPA Target Bidding. This new bid type automatically optimizes your campaign’s traffic and performance to maximize reach. Find out more about CPA Target here. In case you cannot use tracking and decide to pick the CPM bid type, we highly recommend using our Quality Tier Bidding function, where you can set 3 bids per country rather than just 1 bid. This will allow a more granular bidding strategy. Read more about this dynamic pricing strategy here.
If you’re using CPM bid type, ensure you have enabled the “budget spreading” function, so your campaign would get an equal amount of traffic every hour. If you haven’t used the whole budget during the test and the daily budget is not hit, then you could also try running without the spread function.
Double-check your campaign settings in the final “overview” step and hit the “Create a Campaign” button! Our compliance team will review your campaign and notify you once the campaign has been approved.
Step 8: Set Up Tracking
Adcash allows you to track the performance of your campaigns for web and mobile web. There are three types of tracking methods that you can integrate to send information about different types of events:
⚪️ Global Postback URL (S2S) ⚪️
⚪️ Campaign HTML pixel ⚪️
⚪️ Hybrid HTML pixel ⚪️
For more technical information on each method, learn more at Adcash’sTracking 101. We’ve also put together a video to help explain how it works and to step up tracking. See it below.
💥 NEW! 💥 Conversion Value Setting
In the “Tracking” section, inside your goals, you’ll notice a new addition: campaign conversion value. This means, along with setting a main goal conversion value, you can now do it specifically per campaign as well. The exciting feature allows you to understand your campaign performance & calculate ROAS(Return On Ad Spend)! 🤑
There are two options you can choose between:
Specific parameters will result in the conversion value that is taken directly from the postback.
If the dynamic parameters are unable to use postback, you can add a “fixed” value for results. Here, you can set up your chosen conversion value per campaign for the goals you wish to track. This will help to measure your campaign profitability better. PS! The campaign’s conversion value will take priority over the “main goal conversion value” you have set in the tracking settings.
Utilizing tracking is crucial to getting detailed insights to optimize your campaign. See more in Step 11 below.
Step 9: Add Funds
Head over to the payments portal and add your billing details. The system will save these, and, moving forward, you’ll be able to top up your account by clicking the “wallet icon” in the top menu.
It’s important to fill in your company VAT number on the billing details page to avoid any immediate tax deductions and ensure that the deposited amount reflects fully.
Please remember that you can only add funds to your account using the currency you selected during the account creation process. Most payments are instant, but specific methods (like bank transfers) may take a few days to reflect.
Here’s an easy way to follow the “add funds” process.
The current depositing methods include the below options
You can also set up automatic payments for your campaign and specify your daily/weekly, or monthly threshold. Find out more about setting up Automatic Payments here.
Step 10: Run Your Campaign
Select “Run” from the “Actions” column. This action will notify the Compliance team to review your campaign for approval. If approved, your campaign will be up-and-running. Task complete. Sit back and relax.
Step 11: Campaign Optimization
The work doesn’t stop here! First, we test and then optimize to ensure a great performance. After you’ve put your campaign live, you need to give it some time to run before you start optimizing. The right time to optimize depends on your bid type, but the main thing to remember is the campaign needs to get some traffic first. And that relies heavily on your campaign’s budget (check step 7).
A general optimization rule is to wait at least 2-3 days before optimizing your campaign. However, if you see clear signs from a traffic source, good or bad, the earlier you optimize, the better. I.e., if zone 123456 spent $25 but brought 0 conversions, you don’t need to wait two more days to remove this unuseful source.
Bonus tip: there’s always more traffic during the weekend!
The performance tab is key to optimizing and scaling your Adcash advertising campaigns. Before we get into the ins and outs of it, check out our video explaining the importance of the performance tab and how to use it to your advantage in maximizing campaign performance.
This insightful tab will help you maximize your campaign’s performance and, if used correctly, earn a higher ROAS! You’ll be able to see how many auctionsyour campaign participated in, the win rate (the percentage of auctions your campaign’s bid won and that, as a result, converted into actual ad impressions), and the ROAS for your campaign.
So, this is why it’s crucial to set up your tracking and use the conversion value setting. This information will allow our system to calculate your campaign’s ROAS and monitor your performance every time you get a conversion.
That’s it for this step-by-step guide to using the Adcash Advertising Campaign Platform. All the best on the journey ahead, and please feel free to reach out to us anytime for more tailored targeting tips and optimization tactics. Feel free to get in touch with our expert sales team right here, and if you haven’t already, you can start your journey to profitability and register your new Adcash Advertiser Account below. Stay tuned for more targeting/tracking tips and good luck running the best online marketing campaigns for 2023.
Did we miss anything? Please leave a comment in the box below, and we’ll reach out to you as soon as possible.
About the author
Head of Marketing at Adcash
If her endless iPhone notes, screenshots, and spicy one-liners don’t say that she’s a Head of Marketing, we don’t know what will. Daily, Laura juggles leading the Adcash marketing team and activities, events, employer branding and tries to make Adcash as sustainable as possible.