Long-Form SEO Content
As search criteria go in 2021, it’s safe to say that the longer and more detailed the onsite content happens to be, the higher the authority it carries with it. This is especially true for onsite blogs, opinion pieces, comparisons, and reviews. Google’s main objective is to place well-researched, information-rich content in front of its audience, so the more researched the article is and the more it expands into sub territories of your niche (secondary search terms) the better it will rank.
While any article between 1000 – 2000 words has the potential to rank, it’s the articles with 3000+ that truly stand out from the rest of the crowd. Sure, a little more time, attention (and possibly headaches) are on the cards if you’re writing specifically for higher rankings, but, once you get the hang of it, the process may be well worth the effort if a page or article becomes a leading authority for a specific search term.
Engage users with shareable information
The aim is to provide users with engaging and shareable information. When formulating the content take the below into consideration.
- Split your content into sections with H2 and H3 subheadings.
- Link back to relevant sources with a strong authority score.
- Add the main keywords early and include them in subheadings where possible, and natural.
- Try to get your word count through to 2000+ words and counting
- Add a list of the most frequently answered questions to the bottom of a page or article for added credibility and reach
Regardless of the topic, you’re writing on, try to predict every conceivable question or query that might come from your reader and make sure every outcome is answered systematically and in the best detail possible.
Content layering won’t result in higher rankings. If you fill the page with irrelevant information, unnecessary paragraphs, and/or too many keywords, the Google crawlers will flag your onsite content as irrelevant or insufficient. Check out competitor sites to see how they’ve addressed topics. Take the best points and expand on them.
Data and Analytics remains a top priority
Having the right analytics in place is more important than ever. Top tools give website owners the ability to dig into their own site to better understand how Google ranks. The most crucial information should be displayed in an easy-to-navigate format.
The most widely used software on the market today is undoubtedly Google Analytics. Designed to track and report all aspects of website engagement, the platform holds thousands of filtering options, including bounce rate, time spent on site, best and worst ranked articles, site/page loading times, redirects, and a heck of a lot more.
The overall aim is for you to see which pages on your site are performing by looking at hard data and improving on those that are falling behind. You can also choose the pages you would like to be indexed and hide the ones you don’t want crawlers going over. Check out the SEMrush SEO Toolkit or others for an end-to-end solution.
If you happen to be running ads on other sites in addition to your own, there are some top affiliate trackers available to download, including Red Track, or Voluum.
The bottom line is to make sure you have the right tools to find out what your site traffic is looking for, how they’re looking for it, and how you can monetize their interest by bringing in more onsite content of a similar nature.
High-quality visuals become more important with each passing year. Images will soon take a front seat in search queries, and buying decisions (according to Google). Make sure you stay ahead of the curve and continue to boost your online presence with well-optimized images for mobile and desktop is imperative. Some elements of image optimization include…
- Making sure your images are sized for mobile and desktop respectively.
- Using unique and wherever possible, original images.
- Captioning images appropriately for a higher ranking/search authority.
- Picking the right file format (JPEG for colorful images & PNG for simpler versions).
- Labeling the photo file so that it coincides with the on-page content
- Using the right tagging structure. Crawlers classify most images using “alt tags”
A few sizing tools include ImageOptim (for mac users only), Kraken, or OptiPNG. You can also try the Robin Image Optimizer, a free plugin for WordPress sites that allows you to make your website faster by reducing the weight of images.
To further boost your SEO game, check out the Ultimate Website Ranking Strategy, with 20 year SEO veteran and international speaker, Craig Campbell.
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Fast becoming the new staple in digital, voice-activated search is rising to meteoric proportions with most major tech companies adding their time and budget to the new wave of interest. As the year goes on, the overall percentage of houses globally expected to own a personal smart speaker is said to climb up to 55%. Whether it be Apple’s Siri, Google Assistant, or the Samsung “Bixby” personal assistant, all eyes are firmly fixed on voice search for the foreseeable future.
Optimizing for voice search falls primarily to the keywords you choose to use in your onsite SEO strategy. Gear your search criteria to casual, long-form phrases that traffic might use in everyday conversation. Voice search thrives on easy-going, natural language and there tends to be a lot of abbreviations at play.