What makes a website “Google friendly” in 2021?
Well, straight off the bat, 3 elements have to be taken into account. These being…
Technical ⚙️ – Content✏️ – Link Building 🧱
With technical SEO, you’re looking at things like overall site speed, page loading times, and conversion rate optimization (CRO), i.e getting visitors to take specific actions on site. Things like signing up for a newsletter, downloading a gated article, clicking through to a paid offer, etc. And, as Google continues to develop, factors like mobile-friendliness will take more and more priority as well. 📱
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Secondly, relevant, engaging, and informative content is a must for any website. This includes supporting pages, blog posts, FAQs, etc. Your content needs to be solving problems and answering questions to carry authority in the eyes of Google.
Link building, in essence, instills credibility when it comes to search engines. As a website owner, you always want to be increasing the quality and volume of external sites linking back to your page.
Keep in mind, these elements work hand in hand together. It’s all well and good having a super-fast site with top links, but if you don’t have strong content, your site isn’t going to rank (and vice versa).
One last thing? Don’t obsess over site speed. A 2 second loading time is great (1 second is better). But, attempting to shave off milliseconds won’t make much of a difference to your ranking. Focus on the quality of what’s on the site and keep refining.
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Moving right along…
Can you expand on Inbound linking strategies?
Inbound links point to your website from an external website. It’s like campaigning for votes coming through to your website. The more you have and the higher the quality, the better it looks for Google.
With SEO, back in the day, it didn’t really matter where these links came from, but now the more authority they carry, the better. Your links need to be relevant to the niche you’re in.
You want to be getting links from websites that carry consistent credibility, ranking potential, and traffic. So, how do you get them? Well, you need to put yourself out there.
Run webinars, write guest posts, speak at conferences and collaborate with other industry professionals. Reach out to other web owners and exchange quality ideas and get links in return.
Remember, it’s the quality of the link that counts. Anyone can go out and buy Buzzfeed links for $10 apiece. But the web is saturated with these already, and the only way to stand out from the competition is with unique, relevant, and quality links from industry experts in your niche.