1. 1.Introduction
  2. 2.Halloween Advertising Tips
  3. 3.Halloween Publishing Tips
  4. 4.Conclusion

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Make Your Halloween Advertising a Spine-Tingling Success

Boo! It’s that spine-tingling time of the year again when pumpkins glow, skeletons dance, and ghoulish delights await. No, we’re not talking about your mother-in-law’s house, but the thrilling world of Halloween advertising!

 In this Halloween-themed blog, we’re going to unearth some wickedly good tips and tricks for advertisers and publishers alike, but we promise it won’t be a nightmare!

Halloween can be a very confusing and busy time of the year. We understand that. Advertisers and publishers are questioning if this is the holiday needed to keep an eye on. To keep the answer short – YES.

From creating content that’s spooktacularly engaging to ensuring your advertising campaigns don’t turn into a graveyard, we’ll guide you through the mysterious woods of marketing with a dash of Halloween flair. After all, in the world of advertising, it’s all about casting the right spell to make your audience scream… with delight! So, are you ready to dive into the cauldron of advertising secrets? Let’s carve out some insights and uncover the treats hidden in the tricks of the trade!

While there are dozens of holidays to watch out for, few are as enjoyable or profitable as Halloween. 

Halloween, also known as Día de Los Muertos and All Saints Day, is one of the most iconic times in the US and other countries. It’s not a secret – people love everything Halloween-themed — decorations, costumes, and, of course, shelling out more money than usual for pumpkin lattes and candy. Hence, our first advice would be to not miss out on this time of the year! 

Creating magic is simpler than you think.


Let’s start with you, Advertisers! 💜

💀 The most crucial thing – stick to the Halloween theme! Need we say more? 😉 The general concept is spooky, so make sure to work in that direction! Make this Halloween booo~tiful!

🪄 Using our highly converting Ad Formats – is the best way to bewitch your audience this Halloween. We suggest…

  • Pop-Under: Pop-under ads offer huge potential to increase awareness. These ads are less intrusive to your target audience and a great way to optimize engagement on desktop and mobile.


  • Interstitial: Interstitial ads cure banner blindness and deliver high conversion rates. They are an extremely versatile and cost-effective ad format that provides maximum exposure in exchange for minimal investment.

🧛‍♂️ Get the right eyes on your campaign and find the audience that matters most. Try out User Interest Targeting. It’s important to know that targeted ads are almost twice as effective as non-targeted ones.

🎃 Automate your Ads! Eliminate the guesswork and track your returns at the click of a button. Optimize with CPA Target Bidding for main actions like registrations & installations, and CPM for high-value conversions!

🧙‍♀️ Geo-target like a pro and aim for the locales that will yield the best possible results. Here’s where the Adcash team suggests shooting your bolts:


🪔 It’s not geo-targeting that’s important! In order to maximize your budget, you also need to ensure that your ads are being served to the interest-based audiences that are most likely to convert:

  • Sports
  • Online Communities
  • Internet & Telecom
  • Arts & Entertainment
  • Adult

🪦 Last but certainly not least is something that can make your campaign make or break — your creatives! Regular ad creative and landers won’t quite cut it, so be sure to keep things spooky.

Halloween Lander
Halloween Ad Creative

Grab users’ attention and increase your visibility this Halloween!

Thought we’d forgotten about your treats, publishers?

Think again! Halloween is here, and it’s time to monetize! 👻

🕸 Keep your Adcash tags live!
Avoid losing valuable engagement & copy the correct code to your site so that you can monetize while you sleep!

🍄 Optimize with the right ad formats!
Keep your online ads casual and fun with Pop-Under, cure user fatigue & banner blindness with interstitial ads, or meet the future of website monetization – Publisher Autotag.

🔮 Halloween is a great time to switch to an Anti-Adblock Solution: Make sure you get the most out of your traffic and monetize everything with Anti-Adblock tags!

🌖 Reap rewards with referrals!
Refer a new publisher and get 5% of their lifetime earnings! Spread the word and boost your onsite earnings right here.

As the moon sets and Halloween night comes to a close, we hope this journey through the enchanted forest of advertising and publishing has been a treat for you. Just like the best Halloween costumes, successful advertising campaigns require creativity, attention to detail, and a touch of magic. From carving out engaging content to ensuring your advertising strategies don’t go bump in the night, these tricks and treats will help you become the ultimate master of the marketing masquerade.

Keep your cauldron of ideas brewing, experiment with new spells, and, most importantly, never stop learning. Whether you’re a seasoned pro or just starting on your advertising journey, the tips and insights we’ve shared are the perfect ingredients for crafting your success.

This Halloween, as you enjoy your well-deserved candy and watch the bats take flight, may your advertising campaigns be just as thrilling and mysterious as the night itself. Embrace the spirit of the season, have a fang-tastic time exploring the world of advertising, and always remember: when it comes to marketing, the only thing that should be truly terrifying is your competition!

With that, we wish you a spooktacular and successful year of advertising filled with treats, very few tricks, and a whole lot of creativity. Until next time, may your campaigns be full of enchantment and your audience forever under your spell.

Happy Halloween, and happy advertising & monetizing! 🎃👻🦇

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