Effective Cost Per Mille (eCPM) is a vital metric for publishers as it measures the revenue generated per impression.
From beginners to gurus, strategizing important tactics to increase your website’s profitability is a must. You can measure the effectiveness of your monetization by assessing your eCPM rates, but let’s quickly cover some of the main reasons why eCPM is essential before we jump into specifics.
🟡 Assess your performance against other industry publishers 🟡
🟡 Attract successful and high-quality advertisers to your website 🟡
🟡 Predict future revenue 🟡
Now that we’ve covered eCPM’s importance, let’s dive into strategy. In this article, we’ll discuss five (5) tactics to increase your profitability. These are not the end-all-be-all, and you do not need to use all the tactics to increase your eCPM.
Improve Website Performance
A website with minimal loading delay and good user experience (UX) will attract more visitors. Improving the UX will lead to an increase in impressions and, ultimately, a higher eCPM. A few ways you can improve your website performance are:
- Enhance and optimize images (if the image files are too big, this will slow down your website)
- Reduce your server response time
- Minimize the need for third-party scripts
Grow Website Traffic
The more traffic a website receives, the more impressions it generates (higher eCPM), which means more revenue jumps into your wallet. Pretty straightforward, right? Well, in theory, it is, but in practice may be more intricate. To tackle this, you can evaluate your SEO and implement best practices, promote your website on social media, as well as constantly update and create engaging content.
💡 Tip: Consider building up community pages on Discord or Telegram.
Create Engaging Content
We really want to reiterate how essential great and constantly updated website content is for monetization. By creating high-quality, engaging content, your page attracts a loyal and engaged audience. After all, that’s what every advertiser is interested in.
Good quality traffic = higher profits for publishers
Ad Format Experimentation
Different ad formats can have varying eCPM rates, so evaluating each as it relates to your website is essential. Consider experimenting with our ad format options to find the format that generates the highest eCPM. Below is a list in order of best-performing full-screen options:
Banner ads and native ads can also be helpful depending on your approach, as each website is unique. Deciding on the best ad format for your website depends on whether you want to focus on the following:
- User Experience (UX)
- Both earnings and UX
Targeted Advertising: Keywords & URL
We have granular information available surrounding specific audiences based on interests and behaviors. This is why we strongly recommend using keywords strategically to boost your earnings. The more accurate and precise a keyword is in your content and page URL, the better-targeted ads appear.
For example, if you have a sports-related website, using content-related words (such as March Madness, Basketball, NCAA, etc.) will help increase the visibility of your website, as the NCAA final four games are happening right now. Using keywords that advertisers will target helps to increase your eCPM.
Those are our top five (5) tactics to increase your eCPM. Did we miss any? Have you used these tactics to increase your eCPM?
For more tactics and tips to conquer the online advertising landscape, check out our Successful Publisher Guide 2023.
Feel free to reach out to your publisher manager for advice. If you don’t have a manager, you can use the chatbox in your publisher profile to request this or use the contact us page. If you have any other questions or comments, let us know in the comment section or send us a message.