Finding the Right Ad Network
However, as the tech giants lumber forward, for better or worse, there are many lean and ultra-effective platforms claiming profitable portions of the larger Ad Tech market.
On the advertiser side, these platforms offer increased visibility, varied and flexible payment models, and higher returns on campaigns.
On the Publishers’ side, website owners can look forward to placing high-quality, relevant ads that stem directly from the highest paying bids.
Research the Right Ad Network
It’s fair to say it’s easier than ever to partner with the right ad network, but as with any profitable sector, there are always bad seeds to steer clear of.
Some ad networks spring up overnight, promising top returns, only to be out the door the next day and never seen or heard from again.
That’s why it’s critical to know who you’re partnering with before signing up for an Ad Network. Track record, credibility, and range of services go a long way to finding the ad network that’s right for you.
Questions To Ask Yourself
Whether you’re a Publisher or Advertiser, there are a few core points to keep in mind when choosing the right ad network.
- Available ad formats provided.
- Fill rates, pricing, and/or payment options.
- Special features and optimization capability.
- Extent and level of platform anti-ad-block technology.
- The overall ability for reporting and statistics.
- Transparency and ad compliance.
- Anti-Adblock technology.
- Company reputation.
- Support team capability.
What to Look For
Comb through different search criteria and social feeds to find the ad network with the best reputation across multiple platforms.
Ad Tech forums like AffLIFT and STM Forum usually review prominent ad networks in detail, unpacking their features, filters, platform integrations, and overall potential to generate revenue.
Check out TrustPilot, and Quora to better weigh up the positive and negative of a given Ad Network.
Once you’ve narrowed your search down, you can research 3 core factors that will influence an Ad network’s credibility.
Ad Network Transparency
Always partner with an ad network that prides itself on transparency and simplicity. Opt for platforms that will give you full, unaltered access to top-performing statistics whilst tracking and displaying your earnings on a month-to-month basis. This, in turn, will allow you to track and gauge your online performance in real-time!
Ad Network Reputation and Legacy
Online ad networks pop up and shut down in the blink of an eye, with most of them falling short of the five-year mark. This is usually because they’re opting for quick-fire returns and not in the game for the long run. Always choose a partner with a proven track record and a whole lot of “skin in the game.”
Cutting-edge security and anti-Adblock technology
The ad network you choose to work with needs to have a state-of-the-art anti-Adblock solution in place to ensure that, as a publisher, the right ads are never cut from your site, and, as an advertiser, your offers are consistently reaching their end mark with the maximum possible exposure.
Advanced anti-Adblock technology will, in turn, ensure that your online revenue will stay intact and continue to climb.
Make sure you’re partnering with a network that values online security above all else and constantly updates its protocols to keep your profile and deposited fees lock tight and well protected.