It’s time to unpack the best ways to run crypto/finance campaigns, from targeting tips using the Adcash platform to general best practices when setting up your creatives.
Choosing the right ad formats for crypto/finance offers ✅
First things first, you’re going to want to side with full-page, cross-device ad formats with a proven track record in the crypto/finance sector. As the above case study clearly indicates, Pop-Under and In-Page Push should be top of the pile.
These alert-like ads mimic traditional push notifications in their design. They are well-targeted, engaging, and less intrusive to the end-user experience. Loads of crypto/finance offers use In-Page Push to monetize traffic daily while giving advertisers multiple targeting options and the ability to reach new audiences.
Pop-under ads offer massive potential for advertisers to increase awareness. By appearing behind the browser window of the end-user, the ads seamlessly integrate into the UX flow. The ad stays behind the scenes until the user logs out of what they’re doing. And, as the last thing the user sees before exiting the website, they also stay top of mind for the future.
Another ad format with global appeal across most major finance/crypto sectors is Interstitial Ads. Known as a Cure for Banner Blindness, Interstitials appear while a website or page is loading. The time between browsing is used to reach the end-user with an immersive, tailored, and engaging ad experience. The ad also has a hard-coded 5-second countdown window, meaning a guaranteed delay in exit times.
Set a High Campaign Budget 🏦
When it comes to crypto/finance offers, you’ve got to spend a little to make a lot. Having a higher daily budget will allow you to find the right campaign combinations quickly and efficiently and cut your testing time in half. A 100 USD/EUR daily budget for these types of offers should be a good starting point.
Run Your crypto/finance offers at the right times ⏰
Make sure you’re always setting your campaigns to run when they will generate the highest possible interest. Use the Adcash time targeting feature and select the times you want your ads to run. Keep in mind that most finance offers may go through an in-person conversion process via a call center. For example, you could run your ads during call center hours or run them through the night instead so that when office hours start, the agents will already have some strong leads to follow up on. As a general rule, you should be running your campaigns when your prospects are most active and engaged.
Split Your crypto/finance offers strategically ⛏️
Run your campaigns across multiple ad formats & supply sources, leaving enough room to see the results of each test campaign clearly and definitively. Adcash and other SSPs should be separated for the most accurate and competitive pricing. Analyze the results carefully in your post-campaign analysis, see which campaign performed the best and repeat the process using the most vital elements of each campaign. Try tweaking your copy, creatives, color schemes, and CTA’s ever so slightly to see which best resonates with your target audience. Rinse, repeat and refine as you go.
A/B test and target languages to the right sources 🌐
Always make sure that your browser language is targeted to the right landing page. For example, if you’re targeting your campaign to German traffic sources, make sure that your German Browser language moves directly to a native German landing page and do the same for English, sending English browser language traffic through to a native English landing page. Check out more tips to boost your landing page optimization.
Use the “Finance Formula” for Landing Pages & Creatives 🎨
And last but not least, we come to creatives. The finance and crypto vertical can be tricky to get the hang of, especially if you’re first starting. However, it’s also a little more formulaic than other niches. You need to know how to position your offer with the right creatives and copy.
The vast majority of finance/crypto offers will redirect traffic to a landing page or pre-lander. These pages can either make or break the offer depending on their content and overall layout. You always want to be showing Expertise, Authoritativeness, and Trustworthiness when running financial offers. A few best practices when generating landing pages around crypto/finance offers include the below points.
Crypto/finance offers landing pages.
Design your landing page in the style of an Advertorial. An advertorial is a newspaper or magazine advertisement giving information about a product in the style of an editorial or journalistic article. Using advertorials instills a sense of trust and industry expertise and doesnt come across as too pushy or “hard sell.”
Eliminate lingering doubt
It also helps to include a FAQ section to provide quick answers to the most pressing product/service questions. This is an excellent tactic for eliminating any lingering doubt about the offer. Where necessary, explain the steps needed to make use of the product or service. This can be done in a few easy points that take the user through the activation/onboarding funnel. Especially true to trading platforms/online purchases, these steps should cover elements like how to redeem the offer, start trading, order a debit/credit card, etc.
Onboarding incentives & testimonials
Wherever you can, add bonuses, promotions, discounts, or free trials, preferably at the top of the ad in a highly visible place. Adding client testimonials or mentions from major publications will further instill a sense of trust and transparency, which can easily lead to faster conversions.
Privacy & security
Lastly, make sure you’re always driving home privacy/security in accordance with all governing financial regulations. Your audience will need to know above all else that your offer has been vetted by the worlds leading financial organizations and is entirely above board.
Image selection for crypto/finance offers
Crypto/finance offers are aspirational in nature, and this should be reflected in your choice of images. Use images of towering financial buildings, bustling stock exchanges, climbing profits, and similar to drive home a strong message that your product/offer or service is a good moneymaker in its own right.
You may want to take this idea one step further and use images of super-cars, multi-million dollar houses, supersonic jets, and similar products around investments and portfolios. Any images that instill a sense of FOMO and wanderlust in a potential prospect are images that are more likely to be clicked on.
Ad Copy for crypto/finance offers
And this brings us to ad copy. Again, make sure your financial/legal disclosure is at the front and center of your offer. For example, cryptocurrency ads need to have a risk warning attached to them stating that the product or service is not governed by any financial institution or other third parties. Look for phrases like “licensed by” or “regulated by” or “in compliance with” when setting your disclaimer.
Make online waves with crypto/finance offers.
When it comes to finance/crypto offers, the name of the game is Fast and Easy. Make sure this comes across in your copy. Use buzz terms like “leading authority,” “highly approved,” “make money from home,” “start investing today,” etc. Mention any reward programs and/or loyalty incentives and tie your copy over with an ultra-strong call to action that justifies sending your traffic to a signup page. Lastly, drive urgency through your copy. Use phrases in line with “valid until” “today only,” “sign up now,” and similar.