How and Where to Advertise Crypto/Finance Offers

Are you looking to run the best crypto/finance offers? The world is well aware that the crypto/finance sector is larger than life. But just how big is it? 

According to PR Newswire, the cryptocurrency sector alone is expected to reach 4.94 Billion by 2030 and, according to Investopedia, forms part of a $22.5 trillion financial services market. No doubt a massive space to capitalize affiliate offers. 

But before you say it, we’ll take a second to address the one major concern on every Fintech affiliate’s mind. 

Advertising restrictions! Facebook, Google Ads, and most major networks have tightened up their security protocols around Fintech affiliate offers, and for a good reason. When it comes to crypto/finance offers, online advertising scams tend to run rampant and need to be eliminated before they ruin a profitable vertical for everyone. 

That being said…

Can I still make money on crypto/finance offers? 

The short answer is a resounding Yes! While the global affiliate community had to hold its collective breath for a moment on the back burner of FaceBook and Google Ad’s decision to beef up its security measures around cryptocurrency and financial products, this hasn’t slowed the industry down. There are many ways to circumnavigate restrictions and get your ads seen by the broadest traffic segments. 

In fact, in the wake of these decisions, many Fintech/crypto affiliates have seen higher conversion rates than ever. Why? Well, for starters, tighter restrictions mean less market competition. The offers that make their way through without being banned are of a high caliber driving sales and bringing in a better Return on Ad Spend (ROAS). 

Seasoned affiliates and newcomers alike are flocking to Ad Networks (like Adcash) that allow crypto/finance offers, have the right supply-side platforms and publishers on their side to generate higher exposure. 

If you’re looking for a new vertical and need the right tools to get you started, keep reading. We’ll cover a few core targeting elements, optimization tactics, and tips for making money in Fintech offers. We’ll also share a short case study from one of our advertising partners, a well-known trading platform, and a global presence in the online financial sector. 

Benefits of advertising crypto/finance offers in 2022. 

So, just what are the benefits of running crypto/finance offers these days? Well, for starters: 

Competition is lower:

And this rings especially true given the higher restrictions on crypto/finance offers as of late. Many finance/crypto affiliates have had their campaigns blocked one too many times and have left for “supposedly” greener pastures. This is excellent news for the rest of us! Those affiliates who steer the course and create captivating, hard-selling ads that meet the proper criteria stand to take home higher conversions than ever. 

Ad Networks with crypto/finance offers:

While the big boys are still wrestling with how best to regulate financial offers on their platforms, several well-established ad networks are taking full advantage of the opportunity on the table. These ad networks allow crypto/finance offers, have the exact targeting and tracking capability that you might find on, say, Facebook, but with a lot less red tape to trip you up along the way. These ad networks have a direct line to highly engaged audiences (globally) and the bidding features needed to place your offers at half the cost strategically. Get the best tips for finding the right ad network. 

And…ppsssssttt. Adcash just so happens to be one of them. Send us a message. Let’s tailor your crypto/finance campaign and get you paid! 

Crypto/finance offers carry high-quality traffic:

Crypto/finance offers tend to attract high-quality traffic off the bat. For starters, the campaign acquisition funnel is more detailed than most other verticals, starting with a lander, moving through to a contact form or email list, which then eventually makes its way to a call center for final conversion or lets the user follow the onboarding steps (KYC, Deposit, etc.). By the time you reach the end of your conversion funnel, you’re usually dealing with only the most promising leads.

Strong Conversion Rates:

Any traffic source willing and able to run through the above funnel is much more likely to convert by default. These same prospects are dead serious about the sector and will spend money to make money, which brings us to our final point. 

Crypto/finance offers have larger payouts:

One of the highest of any vertical or sector. Why? Fintech affiliates more often than not run their campaigns on a Cost per Conversion basis. When the traffic source converts, the affiliate gets paid. Simple right? However, financial service providers, cryptocurrency trading platforms, and similar usually request a high deposit to onboard their clients.

Higher onsite deposits signify higher offsite returns for affiliates. These companies also know the lifetime value of new clients. They are willing to pay some of the highest premiums in the business to affiliates and online advertisers who can bring in new users.

Moving swiftly along, we’ll dive into some targeting tips that you can put into practice to boost your next crypto/finance campaign. We’ll also list some campaign best practices when generating your creatives. But first, we want to share a brief success case.

Crypto/finance offers: Success Case – July to September 2021

The below success case comes to us from a leading financial platform trading in cryptocurrency and other globally recognized digital assets. The campaign has been running from July to September 2021 and has seen a 142.75% Return on Ad Spend (ROAS). Below we’ll cover the campaign details and the profit generated to date. 

Offer Type:	Trading platform (including Crypto trading)
Offer:	Well known stocks/crypto trading platform
Targeting Countries:	The United Arab Emirates, Australia, Switzerland, Chile, Czechia, Germany, Spain, Denmark, France, Italy, Mexico, Norway, Poland, Romania, Sweden, South Africa
Ad Formats:	PopUnder, In-Page Push
Operating System:	Desktop
Bid Type:	CPM
Website Thematic Targeting:	All, optimizing with Zone’s blacklist based on performance

Initial Monthly Spending Using the Adcash Advertiser Network:

• July 2021: 20366.65€
• August 2021: 14202.33€
• September 2021: 10915.57€ 
• Monthly spending average: 15161.51€ (July to September 2021)
• Total spend: 45484.55€

 Total Monthly Signups

• July 2021: 1009
• August 2021: 1319
• September 2021: 1045
• Monthly signup average: 1124
• Total monthly signups: 3373

 Total Monthly First Time Deposits (FTD’s):

• July 2021: 40
• August 2021: 100
• September 2021: 83
• Monthly first-time deposits average: 74
• Total monthly first time deposits: 213 

Total Monthly Affiliate Earnings:

• July 2021: 12261.76€
• August 2021: 27952.99€
• September 2021: 24715.62€
• Monthly affiliate earnings average: 21643.46€
• Total affiliate earnings: 64930.37€

Total Monthly Profit (affiliate earnings – spending):

• July 2021: –8104.39€
• August 2021: +13750.66€
• September 2021: +13800.05€ 
• Monthly profit average: +6481.94€
• Total campaign profit: +19446.32€

 Total ROAS: 142.75%

It’s time to unpack the best ways to run crypto/finance campaigns, from targeting tips using the Adcash platform to general best practices when setting up your creatives. 

Choosing the right ad formats for crypto/finance offers ✅

First things first, you’re going to want to side with full-page, cross-device ad formats with a proven track record in the crypto/finance sector. As the above case study clearly indicates, Pop-Under and In-Page Push should be top of the pile. 

In-Page Push

These alert-like ads mimic traditional push notifications in their design. They are well-targeted, engaging, and less intrusive to the end-user experience. Loads of crypto/finance offers use In-Page Push to monetize traffic daily while giving advertisers multiple targeting options and the ability to reach new audiences. 

Pop-Under

Pop-under ads offer massive potential for advertisers to increase awareness. By appearing behind the browser window of the end-user, the ads seamlessly integrate into the UX flow. The ad stays behind the scenes until the user logs out of what they’re doing. And, as the last thing the user sees before exiting the website, they also stay top of mind for the future. 

Interstitial Ads

Another ad format with global appeal across most major finance/crypto sectors is Interstitial Ads. Known as a Cure for Banner Blindness, Interstitials appear while a website or page is loading. The time between browsing is used to reach the end-user with an immersive, tailored, and engaging ad experience. The ad also has a hard-coded 5-second countdown window, meaning a guaranteed delay in exit times.

Set a High Campaign Budget 🏦

When it comes to crypto/finance offers, you’ve got to spend a little to make a lot. Having a higher daily budget will allow you to find the right campaign combinations quickly and efficiently and cut your testing time in half. A 100 USD/EUR daily budget for these types of offers should be a good starting point. 

Run Your crypto/finance offers at the right times ⏰

Make sure you’re always setting your campaigns to run when they will generate the highest possible interest. Use the Adcash time targeting feature and select the times you want your ads to run. Keep in mind that most finance offers may go through an in-person conversion process via a call center. For example, you could run your ads during call center hours or run them through the night instead so that when office hours start, the agents will already have some strong leads to follow up on. As a general rule, you should be running your campaigns when your prospects are most active and engaged. 

Split Your crypto/finance offers strategically ⛏️

Run your campaigns across multiple ad formats & supply sources, leaving enough room to see the results of each test campaign clearly and definitively.  Adcash and other SSPs should be separated for the most accurate and competitive pricing. Analyze the results carefully in your post-campaign analysis, see which campaign performed the best and repeat the process using the most vital elements of each campaign. Try tweaking your copy, creatives, color schemes, and CTA’s ever so slightly to see which best resonates with your target audience. Rinse, repeat and refine as you go.

A/B test and target languages to the right sources 🌐

Always make sure that your browser language is targeted to the right landing page. For example, if you’re targeting your campaign to German traffic sources, make sure that your German Browser language moves directly to a native German landing page and do the same for English, sending English browser language traffic through to a native English landing page. Check out more tips to boost your landing page optimization. 

Use the “Finance Formula” for Landing Pages & Creatives 🎨

And last but not least, we come to creatives. The finance and crypto vertical can be tricky to get the hang of, especially if you’re first starting. However, it’s also a little more formulaic than other niches. You need to know how to position your offer with the right creatives and copy. 

The vast majority of finance/crypto offers will redirect traffic to a landing page or pre-lander. These pages can either make or break the offer depending on their content and overall layout. You always want to be showing Expertise, Authoritativeness, and Trustworthiness when running financial offers. A few best practices when generating landing pages around crypto/finance offers include the below points. 

Crypto/finance offers landing pages.

Design your landing page in the style of an Advertorial. An advertorial is a newspaper or magazine advertisement giving information about a product in the style of an editorial or journalistic article. Using advertorials instills a sense of trust and industry expertise and doesnt come across as too pushy or “hard sell.”

Eliminate lingering doubt

It also helps to include a FAQ section to provide quick answers to the most pressing product/service questions. This is an excellent tactic for eliminating any lingering doubt about the offer. Where necessary, explain the steps needed to make use of the product or service. This can be done in a few easy points that take the user through the activation/onboarding funnel.  Especially true to trading platforms/online purchases, these steps should cover elements like how to redeem the offer, start trading, order a debit/credit card, etc.

Onboarding incentives & testimonials

Wherever you can, add bonuses, promotions, discounts, or free trials, preferably at the top of the ad in a highly visible place. Adding client testimonials or mentions from major publications will further instill a sense of trust and transparency, which can easily lead to faster conversions.

Privacy & security

Lastly, make sure you’re always driving home privacy/security in accordance with all governing financial regulations. Your audience will need to know above all else that your offer has been vetted by the worlds leading financial organizations and is entirely above board. 

Image selection for crypto/finance offers

Crypto/finance offers are aspirational in nature, and this should be reflected in your choice of images. Use images of towering financial buildings, bustling stock exchanges, climbing profits, and similar to drive home a strong message that your product/offer or service is a good moneymaker in its own right.

You may want to take this idea one step further and use images of super-cars, multi-million dollar houses, supersonic jets, and similar products around investments and portfolios. Any images that instill a sense of FOMO and wanderlust in a potential prospect are images that are more likely to be clicked on. 

Ad Copy for crypto/finance offers

And this brings us to ad copy. Again, make sure your financial/legal disclosure is at the front and center of your offer. For example, cryptocurrency ads need to have a risk warning attached to them stating that the product or service is not governed by any financial institution or other third parties. Look for phrases like “licensed by” or “regulated by” or “in compliance with” when setting your disclaimer. 

Make online waves with crypto/finance offers.

When it comes to finance/crypto offers, the name of the game is Fast and Easy. Make sure this comes across in your copy. Use buzz terms like “leading authority,” “highly approved,” “make money from home,” “start investing today,” etc. Mention any reward programs and/or loyalty incentives and tie your copy over with an ultra-strong call to action that justifies sending your traffic to a signup page. Lastly, drive urgency through your copy. Use phrases in line with “valid until” “today only,” “sign up now,” and similar. 

We hope this article was helpful. Let us know if we missed anything, and all the best on the road ahead. A quick disclaimer before we head out? 

Cryptocurrency and Finance are by no means the easiest verticals out there. The conversion funnel is more complicated, the offers need a degree of blockchain/Fintech knowledge, and the market is susceptible to massive changes in popularity and adoption. 

That said, if you put in the time and effort, research the sector, and continue to test and refine your campaigns, the resulting ROAS can be out of this world. Best of luck, and as always, feel free to reach out to us if you have any questions. We’re always happy to help. 

Bye for now