Top 3 App Verticals to Advertise in 2021
As a general rule when advertising these verticals, the less specific the target audience is, the more reach you stand to gain. It’s a numbers game, and the more wide-reaching the popularity of the vertical and the app, the better the conversion ratio becomes.
The vast majority of the world downloads apps to make their lives easier. Try to target your campaigns to the sectors where automation plays a key role in improving the lives of the average consumer, saving them time and money. Also, make sure you go in with the facts. Do your research and weigh up the pros and cons of each. We’ll get you started.
Online Dating Apps 🔥 ❤️ 🔥 ❤️
In 2019, online dating giant Tinder reported a $7.86 million strong mobile audience in the U.S. alone, with a global 1.6 billion swipes per day. That’s a heck of a lot of awkward small talk at fancy Italian restaurants. 🍝
So, it’s common knowledge now that mainstream dating apps (like Tinder and many others) convert extremely well into installs. They work exceptionally well during a global pandemic where the world is on lockdown, and loneliness is a valuable commodity to maximize on (sad, but quite true). Additionally, dating apps don’t need a pre-lander to convert well. All you need is a catchy one-liner and the right ads to back it up.
The drawback? With the above mentioned, there is significant competition in this sector where the biggest players in the space offer their apps completely free of charge. This, unfortunately, means that Installs don’t always guarantee sales.
eCommerce Apps 🛍️ 🛒 🛍️ 🛒
These days, it’s almost impossible to track down an eComm virgin. Those rare and unique unicorns of society who’ve never bought something online (at least anyone after the Boomer generation).
These days, a click and a CVC number give you unprecedented access to digital shopping. From groceries and gadgets to shoes and booze. There’s something for everyone. In fact, at the beginning of 2020, e-commerce sales totaled $3.53 trillion, with online shopping being the single most popular online activity worldwide.
Now more than ever, the online shopping sector has rocketed to new heights during the pandemic, with eComm offers to hold mass appeal and convert worldwide traffic from all walks of life. These App Installs can be run immediately without creating a pre-lander or any additional legwork.
Some drawbacks are that the install-to-sales ratio depends on what is being sold and if good deals are circulating. This is why conversions tend to increase during major shopping holidays, like Black Friday and Christmas. Additionally, the KPIs can be a little more challenging to track, making it tricky to dig down into precisely what targets converted the best (when conducting your post-campaign analysis). Avoid this by signing up with a high-quality tracker that captures your data.
VPN & Utility Apps 💻 🔗 💻 🔗
The last of the big 3 App Installs, and just to give you a rough idea of how big the VPN/Utilities App Installation market stands to get, check out the table below, where 2022 is expected to give way to a $35.7 billion market, rivaling online dating and other top verticals in the world today.
Listed as one of the world’s top-performing apps installs, VPN downloads work exceptionally well with pop-unders, and the target audience is basically any smartphone user in the world today; in a world where 44.87% of the population owns a smartphone, VPN is dynamite for online advertising campaigns.
The drawbacks? Understandably, there’s a heck of a lot of competition in the market sector, and with so many companies jumping on the VPN wagon, the propensity for fraud increases. Always ensure you know what you are advertising and try the product yourself before sending it out to the world. Quality control is a big issue in this sector.
Lastly, be aware that the App Install to sales ratio depends on the pre-lander, the app functionality, and its pricing.
Image courtesy of Statista
A Quick Word on Ad Formats
The above three app install verticals seem to convert at their best when paired with pop-under, interstitials, and push notifications, but if you’re feeling adventurous and would like to try your hand at marketing your campaigns through a few other digital ad formats.
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